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Blue by Betsey Johnson Sweepstakes

To celebrate the launch of the gorgeous bridal footwear line, Blue by Betsey Johnson, we're launching a sweepstakes on our Facebook page for all you brides to be!

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Imagine walking down the aisle in your very own custom Betsey Johnson wedding dress designed by the iconic designer herself! Enter the Blue by Betsey Johnson Sweepstakes*, and this dream could become a reality!

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A walk down memory lane (from top left):
Betsey at her prom, Betsey with first husband John Cale of the Velvet Underground, Betsey & John at their wedding in 1968, Betsey's Roller-Disco wedding collection with daughter Lulu as "flower girl" (1979)

In the spirit of bridal season, we also did a little Q&A with the iconic Betsey Johnson herself to get an idea of what inspired this new bridal line:

What were the inspirations behind the new Blue Collection?

B: My three weddings and the need for fabulous over-the-top wedding shoes

What’s the most important accessory no bride should ever be without?

B: Super sexy lingerie… and the husband-to-be is pretty important too!

There have been countless celebrity weddings throughout the decades. Which one stands out in your mind as having the most breathtaking bridal look?

B: The Grace Kelly and Prince Rainier wedding was the real Cinderella dream-come-true fairy tale wedding

Click the image below to enter and for sweepstakes terms & conditions!

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*Must be 18 or over to enter.

Shop the Blue by Betsey Johnson collection on Zappos.com!

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New Brand Spotlight: Siwy

new brand spotlight, siwy, siwy jeans, siwy denim, NYC, NYC style, jeans, denim shop, Zappos Denim Shop, premium denim, women's denim, women's jeans, fashion denimLaunched in Spring 2005 in downtown New York City, Siwy offers the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfected finish, detail, and fit. Whether it is the stitch detail that embodies strength or the high quality stretch denim that lends longevity, the Siwy look is tough, feminine and authentic — infusing the LA-dominated denim category with a heavy dose of New York attitude. Immediately upon its launch, Siwy had developed a cult following among denim-heads and style icons and the list of celebrity supporters continues to grow with every new collection launched.

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Buy Now: High-Contrast Graphic Tees

This is definitely the season for high-contrast style, right up to your weekend gear. That’s why we’re featuring some of our latest and greatest black & white graphic tees so you stay looking fresh and up-to-date straight through summertime. Check them out!

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1. DTA secured by Rogue Status Fingerprint Tee, 2. Obey Hell Hound Tee, 3. Obey Aztec Stencil Slub Tee, 4. Krew Original 4 Premium Raglan, 5. Famous Stars and Straps Demon Tee, 6. Famous Stars and Straps Native Tee, 7. DTA Caliknuckle Map Tee, 8. Famous Stars and Straps Blast BOH Tee, 9. Fox Escape Weight Tee

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The Bohemian Bride

Not all brides are created equal. Some are more “bohemian flower child” than “ballroom princess”. When it comes to achieving that effortless boho bridal outfit, the key is picking a dress and accessories that reflect your laidback style—but turned up a notch on the glam factor!

Keep your hair loose and flowy, perhaps some beachy waves, and keep your makeup natural and simple to go with the overall relaxed feel.

Check out a few of our favorite bohemian-inspired bridal picks below!

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1. Jessica Simpsoin Cross Bodice Halter Gown, 2. Free People Daisy Waist Dress, 3. BCBGMAXAZRIA Lourie Long Lace Dress, 4. Nina Keegan, 5. Kendra Scott Aven Earrings, 6. House of Harlow 1960 White Sand Necklace, 7. Jane Tran Peacock Feather Clip, 8. Badgley Mischka Abbie, 9. Jane Tran Floral Ivy Lace and Crystal Headband, 10. Lucky Brand Gypsy Romance Bracelet

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Comfy Spring Sandals

Beach vacations, shopping excursions, picnics, and spontaneous road trips. What do these activities have in common? Well, aside from being great spring/summer activities, each one of these call for comfy sandals! That’s when you turn to some of our tried-and-tested comfort brands to deliver all-day wear with style for today’s “girl on the go”.

Check out some of our favorites below!

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1. Easy Spirit Remember, 2. Fly Flot Williamette, 3. Cobb Hill Heidi, 4. Soft Style Biscayne Bay, 5. Fit Flop Flare Leather, 6. Aravon Sofia

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Do More, Be More, Live More with Rockport's Lightweight Footwear

Dani Tschuemperlin, fashion comfort shoes, lightweight shoes, rockport, rockport footwear, Rockport lightness campaign, Rockport lightweight shoes, rockport men's shoes, rockport shoes, Rockport Spring 2013, rockport women's shoesSpring is not just the season for renewal; it’s also a great opportunity to free ourselves of excess baggage that weigh us all down from time to time.

The Spring ’13 campaign for comfort-fashion footwear brand, Rockport embodies that sense of freedom quite perfectly.

Their “Lightness” campaign showcases how lightweight and flexible footwear allows consumers to Do More, Be More and Live More. The cornerstone of this campaign is a short documentary video that shows the brand’s commitment to sleek, metropolitan style and lightweight, all-day comfort—in a gravity-defying and captivating way:

Rockport believes in stylish shoes that allow you to move about freely through your day in lightweight comfort, allowing you to lead a more active life. Through constant research and development in the lightweight category, along with the fusion of sports technology and style, Rockport continues to be a true leader in this category.  It is their mission, to consistently drive research to bring some of the most lightweight shoes available to the market.

Set yourself free with Rockport shoes, and feel the difference for yourself!

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New Brand Spotlight: Armani Junior

new brand spotlight, armani junior, armani kids' clothing, armani girls' clothing, armani kids' clothing, armani boys' clothing,The Armani Junior Collection offers kids' tops, bottoms, jeans and dresses for a head-to-toe ensemble that will never go outdated. Mix and match staple pieces for an effortless yet playful affair for both day and night.

Known for clean, tailored lines, Armani Junior embodies sleek sophistication that Giorgio Armani is known for. Whether it's a playdate or a birthday party to remember, Armani Junior has a lavish selection of pieces to suit your little one's needs.

Take a classic approach to your child's wardrobe and make Armani Junior your one-stop shop for clothing and footwear!

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Spring Flats from Zappos Private Label

There’s been a refreshing shift in the world of fashion footwear that our feet will surely appreciate—the resurgence of flats! No longer do we have to count solely on sky-high heels to pull off a polished and stylish look when there are so many cute flats on the market. It’s a great way to mix things up and give your feet a nice break every once in a while!

Below are some of our recent favorites from our Zappos Private Label brands! Yep, you can only get these beauties here on Zappos.com. Get ‘em while they’re hot!

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1. Fitzwell Aubrey, 2. Type Z Gemma, 3. Gabriella Rocha Ady, 4. Fitzwell Madison, 5. Type Z Ogden, 6. Fitzwell Addison, 7. Gabriella Rocha Katie, 8. The Cool People Valarie, 9. Gabriella Rocha Sammy