As one of the founding brands of the premium denim market, Hudson is a company built on the simple yet profound goal to transcend product and inspire people everywhere to live their true passion.
Fast-forward about 12 years later, Hudson has experienced an awakening of sorts. The premium denim landscape that it has helped pioneer, has changed. The competition noise has become deafening, and Hudson was certainly not immune to allowing themselves to follow the conventions of the fashion industry over the years.
It is with this realization that Hudson founder Peter Kim, along with his team, set out to redefine the brand—to reject the unrealistic fashion stereotypes and expectations.
Hudson invites you to embrace individuality, to take their denim and feel free to expresses yourself in your truest form. As they say, "Start here and build something good." And judging from their amazing collection of premium denim, it's a pretty great place to start.
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