What do you get when you mix the brothers Caten, a new fragrance launch and fashion luminaries? One of the most coveted parties of the fashion season. Dean and Dan Caten, co-owners and Creative Directors of Dsquared2, the Milan-based über fashion brand, breezed into town Wednesday, September 10, to launch their new fragrance, He Wood + She Wood. The dual fragrance fete was held at the duo’s new New York meatpacking district showroom, far from and high above the maddening fashion week crowd. As the fashion cognoscenti know, the Caten brothers were legendary party promoters once upon a time early in their career, so a party invite from them is the holy grail stamp of an assured good time, and as the paparazzi pics showed, a good time was had by all. The theme was one of wood, based on the designer’s love of the outdoors and their upbringing in Canada. The wood element was found throughout the production, touching on everything from the paneled decor, to the wooden logs that held the fragrances, to the planks that held the food, right down to the fragrance bottles themselves. DJ Derek Monteiro spun a funky, eclectic mix of tunes, while party-goers shimmied and shaked, enjoying the continual flow of Mumm champagne and hors d’oeuvres. Couture had our very own insiders giving us the inside scoop. They spent the enviable evening rubbing their Prada hips and rocker chic elbows with the likes of designer Marc Jacobs (can you say oo la la) and the new object of his affection, Lorenzo Martone, actresses Zoe Saldana and Stacey Dash, singer Cassie, model Tyson Beckford and Hollywood stylist Rachel Zoe, or in other words, one beautiful person after another. Of course the real stars of the evening were the scents. The He Wood She Wood fragrances were inspired by the Caten’s love of nature, by its richest and strongest, most beautiful and basic of elements: wood. He Wood was a heady mix of White Fir, Vegetal Amber, Musk, Violet Blossoms, Vetiver and Cedarwood, while She Wood was a mix of Lemon, Jasmine Petals, Heliotrope, Violet Blossoms, Neroli, Vegetal Amber, Vetiver and Musk.
As the fabulous evening came to a close, I believe our Couture attendees summed it up best, “It was a beautiful, balmy evening, filled with beautiful people, fabulous surroundings, mixed with loads of laughter and a little mayhem thrown in.” Enough said!