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Zappos Yahoo Takeover: Arthur Needs Clothes!

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Our buddy Arthur is in a bit of a dilemma today. He seems to have forgotten his clothes, and it’s not just a dream, he’s all over Yahoo.com! Check out Yahoo.com today to see Arthur’s awkward moment...and of course, how Zappos can save the day with just the right clothing.

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More Than Shoes Print Campaign

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Hey all - We've gotten tons of coverage about one of the campaigns we're running right now (this campaign is called "More Than Shoes").  In case you haven't seen it, the NY Times ran an article highlighting this campaign http://nyti.ms/nzf1uQ

While overall public sentiment through Twitter, blogs, etc. seems to be very positive, some people have found it offensive. We've had a few customers write in and tell us that our new campaign is all about sex & nudity. Of course, that was not our intention. If you look at the creative (above are the three active executions), you'll see that these are not about sex or nudity for the sake of it.  They're really calling out the fact that Zappos sells more than shoes (this is the primary goal of our brand marketing efforts right now) in a very obvious way. 

We wanted to break through the clutter and feel that we've been able to do that in a fun, creative way. I've also included the actual shots from the photo shoot (below).

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As you can see, these models are not at all naked (not our style, let alone, probably not legal).

To view examples of the other two campaigns we’re running, please see below. 

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Inc., more than shoes, New York Times, ny times, zappos ad campaigns, Zappos Development, zappos magazine ads, zappos marketing, Zappos on NY times

Thank you for reaching out with your thoughts whether they are supportive or otherwise.

Thanks!

Aaron Magness

Sr. Director - Brand Marketing & Business Development

twitter: @macknuttie

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Featured on CBS Early Show

Zappos was featured on the CBS Early Show! You can read their blog HERE. Check out both of the products that Phillip was wearing:

Vans Van Doren backpack, $40

Volcom socks, $25 for 3