ZAPPOS.COM SUES WALT DISNEY COMPANY, Inc. has filed a class action lawsuit against the Walt Disney Company over false advertising. Tony Hsieh, CEO of Zappos, says it's just one battle in his efforts to prevent companies from making misleading claims.

The lawsuit alleges that Disneyland's tagline of being "The Happiest Place on Earth" is "clearly false, deceptive, and confusing to the marketplace",and cites internal Net Promoter Score (NPS) metrics that suggest that the designation should be given to, Inc.

A legal representative from Zappos declined to comment, citing company policy on pending litigation. Representatives from Disney did not immediately return phone calls seeking comment.

A local Las Vegas news station uncovered additional details immediately after the actual filing of the lawsuit.



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Apr 1, 2010 at 4:39 pm SrivatsavG5623 said:

Ofcourse today is April 1st..

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Apr 1, 2010 at 4:52 pm GlennM5625 said:

In related news, Mickey is breaking up with Minnie because she is crazy. Mickey was quoted as saying, "She's F**king Goofy."

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Apr 1, 2010 at 4:55 pm Jason Lee said:

OMGZ! is this true?

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Apr 1, 2010 at 5:05 pm PatrickC5654 said:

Nice one Tony. I like it!

Happy April Fools Day!!!

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Apr 1, 2010 at 5:22 pm Jaxx said:

This is Hysterical! You Guys are the best! I saw Mickey Walking in Traffic Down La Cienega b/c you guys are out of his favorite yellow shoe...

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Apr 1, 2010 at 5:23 pm SusanofVegas said:

April Fool! LOL

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Apr 1, 2010 at 5:49 pm JulieC5665 said:

Yeah right! This is such an April Fool's joke! No one messes with the Mouse, plus that Disney legal team would through you to the curb so fast!

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Apr 1, 2010 at 5:55 pm Ruth K said:

LOL! My favorite April Fool so far today. Nicely done!

I think you may at least claim the Happiest Bus on Earth. It was a blast hanging out with you at SXSW! :-)

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Apr 1, 2010 at 8:16 pm JennR said:


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Apr 1, 2010 at 10:12 pm Muzik702 said:

The little girl does the best cry! Loved it! LOL

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Jun 4, 2010 at 4:20 am combatbarbie69 said:

OMG, I totally thought this was for real at 1st. Tooooo funny. Tony you rock!

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Jun 4, 2010 at 1:08 pm HuntingBigfoot said:

ROFL!!! I LOVE The Onion feel to the news report. That was so well done, it screamed The Onion! That was too funny. <3 <3 <3 What a clever idea. "We just think it's fundamentally wrong that Disneyland can call it's self the happiest place on earth." HAHAHA!

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Jul 19, 2010 at 3:07 pm JimM13418 said:


Loved your book "Delivering Happiness"; your life story is compelling and inspiring! What guts to see it through! YOur emphasis on culture and customer service is what we do at Gallery Furniture.

Inspired by your book I ordered a pair of Luchesse Cowboy boots from last Thrusday before noon and paid for 2nd day shipping. Here I am Monday morning and I still do not have the boots! What's up with that? I hope Zappos keeps their customer service edge it had when you were the main shareholder! Thanks again for the insiteful book.

Jim McIngvale

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Jul 20, 2010 at 3:25 pm DonnaH13503 said:

Absolutely amazing! Everything about Zappos is top notch: the online service, returns, customer phone service, quality of products, ease of site navigation, and as we now see.... creativity, company morale, and an overarching sense of humor! You guys bring tears to my eyes!

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Jul 26, 2010 at 11:59 pm Unreal McCoy said:

You guys sound like FUN!!!And Lord knows we can always use more of that!!!!

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Aug 17, 2010 at 12:28 am Diane Sullivan said:


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Sep 18, 2010 at 1:25 am yanickc17687 said:

Dear CEO,

Dear Mr. Hsieh,

I have just seen an article about your Company culture on the internet. I am very, very impressed.

In these difficult times, we all need inspiring stories.

Good day,

Yanick Charbonneau

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Sep 19, 2010 at 5:16 am glenn5588 said:

Dear Mr. Hsieh, My name is Glenn Gabrang from Palmdale, California, and I wanted to talk to you regarding a concept that I have in my mind, but due to limited resources I could not make it happen. It is a website that is not yet done and I would like to find someone that have the resources financially and technically. Maybe if you have time to look about my concept and to see if it is viable. I am hoping to hear from you.


Glenn Gabrang

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Sep 22, 2010 at 12:31 am LanoraS17993 said:

intresting place to work! creative bunch of people they should all be in hollywood

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Dec 15, 2010 at 10:57 pm WilliamG29515 said:

How does one post a public comment to say how awesome Zappo's reps are?

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Dec 17, 2010 at 12:15 am Graham K. said:


Thanks for wanting to tell everyone about your experience. You can email us directly at or leave love on our Facebook page.

Have a great day, Graham K.

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Jan 23, 2011 at 8:44 pm Shawn Hart said:

I totally bought into that Disney thing and thought "Tony has lost his mind, and company, he's suing Disney!". Tony, I can't wait to meet you, and I might be working with you soon. I am testing for the 3rd time at Zappos on January 25th, 2011 at 3:00 pm. Please let this be the one!!! Wish me luck :D

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May 5, 2012 at 1:39 pm BruceTheMoose said:

It's a warehouse store not a cult....i like that you try to reflect culture of positive empathic and warmth to your customers and employees but ironically choosing Disney (Clearly sometimes a nice company to some employees but clearly a capitalist beast willing to spew out drek movies etc. etc.) well okay so I am a bit of a fan but I have a bit of angst feeling sucked into a cult that is after all based on profit, large warehouses and aint in downtown main street--I am sure all your folks working there be it in Vegas on the phones or in Lousiville in the warehouse are family but your choice of Disney should cause some self reflections (tongue in cheek or not). For example, if you really are the "happiest place to on earth" -how much is the difference between the lowest and highest paid employee? Does the "Ben and Jerry's" employee pay rule apply-that is the CEO can not make more than eight times the lowest paid line worker filling sneaker orders???

IF not then you aint what you profess chief...and I aint no commie believe me--these are not simple issues but if you want Zappo's to truly be the cult of a store you are achieving pretty well so far it takes substance-you have shown it on the customer service end, we customers like to know that the people working there are not just fed the kool-aid and saying "Welcome to Zappo's my name is Misty may I take your order-with a Stepford wives stare" we would like genuinely happy people who get paid well in reflection of loyal customers, who pay a premium for good customer service and to deal with a good company--pretty high bar ey (especially if you are wholly owned subsidiary-DOH!)..alas-okay so I am a zealot...we have a purpose...ask Wavy Gravy.. BTM

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Aug 8, 2012 at 3:08 am Linda164277 said:

Crazy, great. Love this company.

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