For a young shoe, the sneaker has a rich history. While the first rubber-soled shoes appeared in the mid-1800s, it was not until nearly the end of the 19th century that sneakers as we understand them today began to appear. These, made by the Goodyear rubber company, were canvas and rubber creations that were soon branded as Keds.
Keds became the first athletic shoes to be mass-marketed in the early 1900s and earned the shoe style the name "sneakers" thanks to the imagination of an advertising executive who noticed how little sound the shoes made. During this time period, many other sneaker brands we know today emerged including Converse and Adidas.
Sneakers don't become an actual fashion statement until the 1950s, when they became the emblem of rebellious teens, cute cheerleaders and James Dean. Because the shoes made from canvas and rubber were relatively cheap at this time, sneakers were a fairly easy status symbol for teens to obtain.
While sneakers were becoming a part of fashion, they were also doing a great deal of their development thanks to science, and efforts to produce better athletes by building better shoes. The emergence of the Nike brand and its marketing campaigns featuring the successful athletes who chose the shoe were a major part of this.
By the 80s, new shoe technologies were constantly being promoted including air soles and high tech support systems and materials that made the shoes lighter, more comfortable and provided both greater bounce and traction to athletes. The diversification of sneaker styles also accelerated at this time, with a wide variety of shoes designed for specific sports as well as a broader variety of shoes specifically for the fashion conscious. Many of the classic sneakers from the 1980s are valuable collectors items today.
Today, sneaker technology continues to improve as style continues to vary. Retro-styles harking back both to the 1950s and 1980s are popular, as are new, sleek high-tech basketball shoes, and more flexible sneakers intended for yoga but highly comfortable for walking. Limited edition sneaker releases are also common and has helped grow the collector's market. Additionally, shoe endorsements from both athletes and pop stars continue to keep athletic shoes from of mind for a wide range of costumers.
Finally, while sneakers remain a distinctly casual fashion choice, today they can often be seen worn with suits or even tuxedos. Leather and patent leather sneakers even exist for suchoccasions , combining casual style with elegant materials for an edgy look.
Since high-heel, wedge sneakers have never really caught on, despite being produced periodically, sneakers at formal occasions have remained largely, but not entirely, the province of men. As flat shoes for formal events become increasingly acceptable and common for women, we can probably expect to see the sneaker increasingly paired with dresses.