What do Heidi, Josie, Helena and Daria have in common? Better yet, how can we benefit from it? Besides their winning tickets in the gene pool lottery and supermodel status, they all have make-up/hair lines in stores or coming out that we, as mere mortals, can revel in.
Heidi has her “secret,” that would be Victoria’s Secret The Heidi Collection Very Sexy Makeup, which has all the requisite pieces:
concealer, mosaic bronzer, eyeliner for bedroom eyes, and, of course, the pout-perfecting lipstick. Former Maybelline spokesmodel Josie Maran has an eco-conscious line with biodegradeable packaging coming out soon, and Helena teamed up with fellow model Erin O’Connor and British singer/model Jamelia to produce five-piece product lines that address hair care exclusively for Tony & Guy Model.Me. Daria has created a limited-edition color collection with Lancome, the Daria Werbowy Collection, where Sephora, who will also sell the collection, will donate a portion of the proceeds to a children's art center in Brazil.
Eco-conscious, charity-minded and just plain beauty-centered lines - we're looking forward to these models' collections.