The new Belvedere ads have premiered in all of the top-tier magazines and I must say they are not as racy as they were talked up to be. After all, they are shot by Terry Richardson, known for his provocative ads — you know the Victoria and David Beckham shots in all states of repose (well...if you could call it that), Tom Ford perfume ads (can you say graphic?), he's a photographer who conjures up a modern day Bruce Weber aestethic from Calvin Klein and Abercrombie & Fitch ads of yore.
The first ad to debut is the one with a beautiful woman putting on red lipstick, using her partner’s belt buckle and looking stunned that a photo was snapped. Now it all sounds innocent, except that this is Richardson, and to apply the make-up the model has to use the belt buckle, well you can figure that out. So far I haven’t been able to uncover any more of the upcoming ads, so if you see any that are more provocative then this one, drop me a line and let me know.
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