He sings a falsetto that makes many gasp (wondering if it is painful to do so I’m sure), has a ‘sexy back’, dances, produces, acts — well, if you call it that. Yes, I’m discussing Justin Timberlake and his newest assignment, being the new face for Givenchy Parfums’ men’s fragrance. I suppose since his tour is finished, his clothing line William Rast is sailing along, and his current squeeze is away in London filming, he thought why not (we know he doesn’t need the money). As for Givenchy, this a great coo for them, because Justin has a built-in audience. With that will come thousands of screaming fans — 13 to 40 — rushing the international doors to get the fragrance, and thousands more of amors, significant others, drowning in the scent to keep their partners happy. Cha-ching!