If Papa, AKA Louis Vuitton, wants a Rolling Stone, he’ll get one – Keith Richards is the latest unlikely star of the company’s advertising campaign. The Richards campaign shows the aged-rocker in an untidy hotel room looking like a rock star with messy hair and smudged makeup. Does Richards even carry Louis Vuitton luggage? I guess regardless, he’ll make the bags look more edgy and rock ‘n roll.
The campaign will be shot by iconic photographer Annie Leibovitz. Previous campaigns involved Mikhail Gorbachev, Catherine Deneuve and tennis deities Andre Agassi and Steffi Graf.
This isn't really all that impressive. Keith Richards is so strung out after a hard life of drugs and rock and roll, he probably didn't even know he was being photographed.