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Well, in the sense of a scent anyway. Mr. Josh Hartnett was selected by Giorgio Armani, as reported in May 14 Women’s Wear Daily, to be the new face of his upcoming men’s summer scent, Diamonds. The scent as you already fashionably know exists for women, with Beyonce Knowles (Mrs. Jay-Z) as the brand’s face.

These days it seems fashion houses are recognizing that successful launches and sales are driven these days by film and music, so Ms. Knowles makes scent sense, since she is successful in both genres but, Mr. Hartnett? He is known for previous works like Black Dahlia, Pearl Harbor, and Hollywood Homicide – well, known in a bad way for those last two box office bombs – but it has been awhile since we have seen him in anything other than gossip glossies and Page Six news. Perhaps this really does prove, one need only have a handsome, scruffy face and an occasional movie. Well that and a buff bod, lets not forget about David Beckham. As if!

Tags: fashion, perfume, fragrance, movies, designer_fragrance, giorgio_armani, john_hartnett, box, office

Comments

clar_iss_a pretty girl 15 May 08 at 10:21AM

FREAK'N AWESOME!!!

The May May 15 May 08 at 12:52PM

Yeah...Josh Harnett representing Diamonds would even have my mom crawling to the store to buy the new scent. ;) She likes those puppy dog eyes.

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