It would seem the Pepper Potts playing Gwyneth Paltrow is the new celebrity face for Tod’s fall 2008 ad campaign. The company had taken a celebrity face break after Sienna Miller two seasons ago, replacing her with an of-the-moment blonde model beauty. The Paltrow faced campaign was shot in Capri, which is said to be a favorite city of Ms. Paltrow, with the campaign making a return to a bygone Italian aristocrat jet-set era. Diego Della Valle, president of Tod’s Group told WWD during an interview on May 20, “It had to be Gwyneth Paltrow. She’s the perfect ambassador for the brand — modern, charming, with a strong sense of family. To me, she’s the contemporary embodiment of Audrey Hepburn.” Enough said, no?