Fans of Blake Mycoskie, founder of Toms Shoes — a company that donates a pair of shoes to children for every pair of shoes sold — will be excited to hear that the company has joined the world’s green initiave and is creating an eco-friendly shoe line. Toms has partnered with Whole Foods Market to design an exclusive line of vegan shoes which will be sold at Whole Foods Markets around the country. This new style of the alpargata is made of organic cotton, non-leather interior, and recycled rubber from tires for the sole.
The collaboration with the organic foods giant will help to broaden Toms consumer market, as well as further educate the consumer about Toms Shoes mission to help shod impoverished children in third world countries around the globe. Mycoskie told FashionWeekDaily and Blogger, “I wanted to find a way for more people to be able to truly understand the core of Toms Shoes. With the launch of the eco-friendly collection, and our partnership with Whole Foods market, we will be able to reach even more people, and ultimately give more children their first pair of shoes.”
Toms Shoes are the perfect trifecta for the fashionable folk, they are comfortable to wear, a relaxed fashionable style and now, socially-aware. Its a win-win for everyone.