Or so it would seem for Louis Vuitton with its latest design collaboration with film director Sofia Coppola. Hot on the heels of their extremely successful collaboration with Rei Kawakubo of Comme des Garcons for their monogrammed leather goods in Tokyo (currently completely sold out), comes the announcement that Ms. Coppola was tapped to design a line of handbags and shoes. The products are said to be launching in Japan, Vuitton’s recent international test market, with the intention of selling worldwide. Of course Ms. Coppola is no stranger to fashion, as she is often front and center at several designer shows, in particular Marc Jacobs, the creative force behind the Vuitton label. Sofia’s choice should prove to be a very interesting one, both from her perspective and detailed eye from behind the camera, to her being a well known francophile, to her love of pretty ladylike flats. Both Sofia and her father, director Francis Ford Coppola, star in Vuitton’s ‘core values’ ad campaign. Viva la Vuitton!
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