Sarah Jessica Parker, has been a busy lady since the Sex and the City HBO series ended four years ago. Ever the busy mogul, she keeps up her fashion icon status, attends several charity functions, is a wife and mother, an actor, director, producer and of course a successful perfumer. Her first scent Lovely, described as "a "silky white amber," has been a best seller since its launch, and now she has added three new fragrances to the mix, Sarah Jessica Parker Lovely Collection: Dawn, Endless and Twilight. Now with the scent Twilight, is it coincidence or a genius marketing move that it is named the same as the upcoming vampire flick? But I digress.
The company says that each of these scents are meant to evoke three vastly different time periods in the day. Dawn is a clean scent, like the start of a brand new day, those precious few moments to yourself, Endless is a fruity and floral scent, when one finds oneself in a state of pure joy, and Twilight, the sexy, musky scent, evoking mystery, intimacy, closeness. The trio of scents launch date will be in February on the Home Shopping Network and will go into a broader distribution channel later in the year. The scents will be available in 30 and 75 ml Eau de Parfum sizes, with each selling for $38–$58 and a body lotion selling for $28, with each scent having its own advertising and marketing campaign.
It remains to be seen if Ms. Parker can pull off a trifecta of perfume success in these economic times, but much like a solid perfume, her previous track record is, well, solid.
