What’s the significance of a snowflake? Hope. Last Wednesday was the lighting of the historic UNICEF Snowflake, an emblem of hope, peace and compassion for children around the world at the Grand Army Plaza in New York. Songstress Rihanna, spokes model for the print campaign for Gucci’s Heart Tattoo Collection, and Frida Giannini, Gucci’s Creative Director, were in attendance at the lighting ceremony, as well as the hosts of the private cocktail party held at Gucci’s 5th Avenue flagship. The Gucci Group will be donating 25 percent of their white Heart Tattoo Collection sales from stores around the world to UNICEF, from November 19, 2008 to January 31, 2009. The double page ad campaign shows Rihanna perched on a large suspended silver ring holding an exotic skin dual-handle satchel tote, and another with her holding an exotic skin messenger bag, striking a beautiful come hither pose. It is a wonderful thing to see someone as young as Rihanna being so charity focused. She also participated earlier this year in the T-shirt campaign for DAA with H&M. The T-shirt campaign had her along with other celebrities, design tees for the store for Designers Against AIDS foundation. Now if we could get the other young songbirds to do the same, think of how much better their lives would be and the world would be for it.
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