The House of Chanel has a long and storied history thanks in part to Dame Gabrielle Chanel herself, and the guardian of the modern-day brand, Karl Lagerfeld. The interest in the brand has never been stronger in modern times than now. There have been two films this year alone on Chanel herself, along with a fascinating exhibition making its rounds around the world. Now comes a homage to the silent film era with a film on Mme. Chanel from Kaiser Karl himself. A high-budget, 10 minute film which portrays a young Coco from 1913, the year that Chanel first set up shop, to 1923, when Chanel was established and thriving. I caught the two minute teaser online, and it is a clever nod to Chanel’s talent, her innate charm and ability to seduce many men along her fashionable way. Leave it to Karl to bring the film industry full circle with the usage of silent era techniques - flip cards, no sound, filming in black and white. The technique is in keeping with the economic times, when we as people are seeking a more grounded and meaningful way of expression, of life. They say history repeats itself, in this case it is aptly so. The film will appear on Chanel's website on December 5, 2008.
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