First it was the ultra cool denim line which burgeoned into a full blown clothing line. Next it was the CFDA/Vogue Fashion Fund Finalist in 2007. Then of course there is the furniture pieces, better known as Rogan Object and the brand's extension into shoes. How could Target not be far behind? Well, actually they were not. Target, known for their designer capsule collections, had its eye on target with getting Rogan on board. The Loomstate project, reflects designer Rogan Gregory’s environmentally conscious designs and approach to fashion. In April 2009, the mass retailer will unveil the Loomstate by Rogan Gregory label with a kick-off of items for both men and women. The line will feature luxurious sustainable fabrics rendered into simple styles and shapes. The line will range from $14.99 to $44.99, with its launch coinciding with National Earth day on April 22. Now this is not the first fashion foray for Rogan with Target, he designed Rogan for Target in May of this year. Of course as most recessionistas already know, mass retailers in this economy are a girl's best friend.
