While the rest of the world is feeling the recession, even fashion designers (there will be a lot of scaling back this year, reportedly), Mattel's Barbie will be taking Fashion Week 2009 by storm. It is the doll's golden anniversary, after all, as well as the American International Toy Fair. Great timing. And life in plastic? It's fantastic.
Mattel has formed partnerships with IMG, Vera Wang, Bloomingdale's and Fred Segal, among several others, to prep fashionistas all year for New York's fall fashion week. To kick things off, the 5th Avenue Sephora will have two days for customers to get Barbie makeovers from Stila make-up artists February 6th and February 7th from noon to 6 pm.
Stila is also releasing some limited-edition Barbie Beauty Cans. Each one's full of the necessary make-up you need to make your face look like Ponytail Barbie, Malibu Barbie, Foxy Barbie or Jewel Barbie.
Ponytail Barbie? Pshhh. Everyone knows Ken always goes for Malibu Barbie. She's got that sun-kissed glow all year round!
