Sarah Jessica Parker, has been a busy lady since the Sex and the City HBO series ended four years ago. Ever the busy mogul, she keeps up her fashion icon status, attends several charity functions, is a wife and mother, an actor, director, producer and of course a successful perfumer. Her first scent Lovely, described as "a "silky white amber," has been a best seller since its launch, and now she has added three new fragrances to the mix, Sarah Jessica Parker Lovely Collection: Dawn, Endless and Twilight. Now with the scent Twilight, is it coincidence or a genius marketing move that it is named the same as the upcoming vampire flick? But I digress.

The company says that each of these scents are meant to evoke three vastly different time periods in the day. Dawn is a clean scent, like the start of a brand new day, those precious few moments to yourself, Endless is a fruity and floral scent, when one finds oneself in a state of pure joy, and Twilight, the sexy, musky scent, evoking mystery, intimacy, closeness. The trio of scents launch date will be in February on the Home Shopping Network and will go into a broader distribution channel later in the year. The scents will be available in 30 and 75 ml Eau de Parfum sizes, with each selling for $38–$58 and a body lotion selling for $28, with each scent having its own advertising and marketing campaign.

It remains to be seen if Ms. Parker can pull off a trifecta of perfume success in these economic times, but much like a solid perfume, her previous track record is, well, solid.

Well, not quite the blues, more like jazz classics, a few blues-inflected songs and cabaret standards. Lynda Carter, television’s statuesque Wonder Woman, left her red, white and blue and bullet-reflecting cuffs behind for a little Carolina Herrera and Ralph Lauren, as she grasped the mic and performed at Feinstein’s at Loews Regency in late October. It would seem Ms. Carter has been busy with her cabaret act, which has taken her from Lincoln Center in March of this year, to Atlantic City, to San Francisco and on to her latest run at Feinstein’s, after years of being away from the spotlight raising her children with her politician husband in Washington D.C. No word yet where her next cabaret stop will be, but rumor has it that she may return to Fenstein’s later this year after her sold out performance in October.

Well, as in her new fragrance name, that is. Jessica, along with Parlux Fragrances Inc., is launching her first scent, a floral oriental, which will launch in August and be available at Macy’s, Dillard’s, Belk and Bon-Ton in addition to additional stores in the US and Canada, as reported on July 18 by WWD. The fragrance is composed of pear, apricot nectar and red fruits in the top notes, gardenia, jasmine, toasted almonds and caramel for the middle notes, and sandalwood, vanilla creme and amber crystals for the bottom notes. If any of you are familiar with her Dessert line of body care products, you will recognize the similarity between the two (vanilla creme, caramel).

Ms. Simpson has been very busy over the last three years, and not just in her social life. In that time, she has developed her Hairdo line of hair extensions with Ken Paves, the Dessert body care line, the successful and ever-expanding shoe line, her swimwear, handbags, intimate apparel/shapewear (p-2376 in the Couture blogs on July 10th) and eyewear. Ms. Simpson choosing this time to add a fragrance to her empire was the logical next step. Whether or not the market can bare yet another celebrity fragrance (Mariah Carey’s fragrance is due soon, as well), remains to be seen, but that won’t stop many from lining up to not only look like, dress like and have hair like, but now have the opportunity to snap up the fragrance to smell like Jessica, too.

An audible hush went round the world today, followed closely by a loud hooray. Why you ask? George Clooney has rejoined the ranks of single men again, so cocktail waitresses rejoice. Now is anyone surprised by this news, really? Really? The reports are that George tracked her down after meeting her three years ago at his birthday party, that he pursued her (work that out Ms. Sarah), but what did these two really have in common? Now, the arm candy prior to her was a brainy law student in Paris that he persuaded to come here (um, who wouldn’t for George) and that lasted four years. Exactly, she was brainy, beautiful and able to hold a conversation, sorry Sarah. I don’t normally cheer a celebrity anything, especially a breakup, but in this case I make an exception, 1. because it is George Clooney and 2. I have lots of friends who are cocktail waitresses/bartenders and they deserve a shot, no?