Should Coco, Jourdan, Chanel, Jessica, Natasha, Siri, Freja and the rest of the top-paid models be worried? Yes and no. For the second season in a row, Ennio Capasa, Cofounder and Designer of C’N’C Costume National, has taken to cyberspace for the latest, freshest faces to front the Fall/Winter 2008 C’N’C campaign. The online model webcast to find Taylor, Mengly, Lissy, Oscar and the rest, was conducted via MySpace.com. Now we all know that sites such as MySpace or Facebook are an effective method for getting to know young people and how they relate to culture, fashion and the world. However the use of non-models to front campaigns is not a new idea, but incorporating the social networking aspect is. Costume National’s forward thinking and cutting edge approach to their campaign is a business model that more and more companies will surely start to adopt.
Ennio himself put out the casting call on his MySpace page and personally selected his favorites. The result, six females and five males chosen from varying countries and cultures, giving the C’N’C Plug Generation Campaign the visual voice of encounters with iconic personalities, varying styles and embraced differences. So the next time you are on MySpace or any other social networking site, scout for webcasting calls, play up your edgy individuality and always give good face!