The avid music loving Frida Giannini, Creative Director for Gucci, has tapped Lil' Ms. Sunshine, Rihanna, to be the spokesmodel for their fall advertisement highlighting its collaboration with UNICEF (United Nation’s Children’s Fund).
The ads were shot by the in-demand husband and wife team, Inez van Lamsweerde and Vinoodh Matadin, in Paris, with the ads slated to premiere in December issues of fashion magazines. “So when we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, we wanted someone with a strong personality,” Giannini said post-photoshoot, during her interview with WWD.
And of course we all know well, unless you have been living somewhere in the universe where fashion does not matter, that Rihanna loves rocking Gucci. She wore the emerald green criss-cross neckline gown with plunging back belted to the “A Night to Benefit Raising Malawi and UNICEF” benefit, a patterned belted mini at the Kids' Choice Awards and has been photographed all over the world carrying countless Gucci handbags styles.
So it would seem that this match, cemented after Rihanna’s rendition of Umbrella at the Malawi fund-raiser, is a match made in heaven, and a very worthy cause will benefit from the union.
