What do you get when you mix the brothers Caten, a new fragrance launch and fashion luminaries? One of the most coveted parties of the fashion season. Dean and Dan Caten, co-owners and Creative Directors of Dsquared2, the Milan-based über fashion brand, breezed into town Wednesday, September 10, to launch their new fragrance, He Wood + She Wood. The dual fragrance fete was held at the duo’s new New York meatpacking district showroom, far from and high above the maddening fashion week crowd. As the fashion cognoscenti know, the Caten brothers were legendary party promoters once upon a time early in their career, so a party invite from them is the holy grail stamp of an assured good time, and as the paparazzi pics showed, a good time was had by all. The theme was one of wood, based on the designer’s love of the outdoors and their upbringing in Canada. The wood element was found throughout the production, touching on everything from the paneled decor, to the wooden logs that held the fragrances, to the planks that held the food, right down to the fragrance bottles themselves. DJ Derek Monteiro spun a funky, eclectic mix of tunes, while party-goers shimmied and shaked, enjoying the continual flow of Mumm champagne and hors d’oeuvres. Couture had our very own insiders giving us the inside scoop. They spent the enviable evening rubbing their Prada hips and rocker chic elbows with the likes of designer Marc Jacobs (can you say oo la la) and the new object of his affection, Lorenzo Martone, actresses Zoe Saldana and Stacey Dash, singer Cassie, model Tyson Beckford and Hollywood stylist Rachel Zoe, or in other words, one beautiful person after another. Of course the real stars of the evening were the scents. The He Wood She Wood fragrances were inspired by the Caten’s love of nature, by its richest and strongest, most beautiful and basic of elements: wood. He Wood was a heady mix of White Fir, Vegetal Amber, Musk, Violet Blossoms, Vetiver and Cedarwood, while She Wood was a mix of Lemon, Jasmine Petals, Heliotrope, Violet Blossoms, Neroli, Vegetal Amber, Vetiver and Musk.

As the fabulous evening came to a close, I believe our Couture attendees summed it up best, “It was a beautiful, balmy evening, filled with beautiful people, fabulous surroundings, mixed with loads of laughter and a little mayhem thrown in.” Enough said!

I, for one, am a fan of art and commerce, so how excited was I to learn that one of my favorite pop-artist icons, Warhol (well, his foundation), is premiering a new perfume? Um, very! The bespectacled, white-haired iconic artist Andy Warhol was quoted saying years ago, “Another way to take up more space is with perfume. I really love wearing perfume,” so how prophetic is it that on Warhol’s eightieth birthday, today, August 6, niche fragrance maker Bond 09, will launch the Lexington Avenue fragrance. The fragrance is a nod to the artist’s former residences in Murray Hill (notably number 242) in New York City and his illustration career. The parfum breaks new ground as it brings together two of a woman’s favorite loves: shoes and parfum. The bottle design for the fragrance is also new ground, as it features colorful collages that were inspired by and reminiscent of Warhol’s early shoe sketches, reminding many of a successful career prior to the pop-art period of Campbell Soup cans and celebrity collages.

The fragrance’s juice, described as a floral-woody chypre (a fresh citrus), is composed of top notes of blue cypress, fennel, roasted almonds and cardamom; middle notes of pink peony, Florentine orris, Crème Brûlée and pimento berry; with base notes of patchouli and sandalwood. The scent is available in two sizes, a 100-ml bottle for $195 and a 50-ml size for $135, and will be available stateside at Saks Fifth Avenue, Bond 09’s New York City stores and museum gift shops nationwide. So ladies if you love art, shoes and fragrance, get your bottle fast, this is bound to be a bestseller and sell out fast.

Well, in the sense of a scent anyway. Mr. Josh Hartnett was selected by Giorgio Armani, as reported in May 14 Women’s Wear Daily, to be the new face of his upcoming men’s summer scent, Diamonds. The scent as you already fashionably know exists for women, with Beyonce Knowles (Mrs. Jay-Z) as the brand’s face.

These days it seems fashion houses are recognizing that successful launches and sales are driven these days by film and music, so Ms. Knowles makes scent sense, since she is successful in both genres but, Mr. Hartnett? He is known for previous works like Black Dahlia, Pearl Harbor, and Hollywood Homicide – well, known in a bad way for those last two box office bombs – but it has been awhile since we have seen him in anything other than gossip glossies and Page Six news. Perhaps this really does prove, one need only have a handsome, scruffy face and an occasional movie. Well that and a buff bod, lets not forget about David Beckham. As if!

We know that the financial markets have been in upheaval of late, just ask anyone that works at Bear Stearns. Bullish on Wall Street we are not, but that fact hasn’t deterred New York favorite cult fragrance maker Bond No. 9, from creating and adding the scent Wall Street to their current stable of fragrances.

Bond No. 9, cleverly so, doesn’t feel you have to work on Wall Street to enjoy the smell of its success. This citrus smelling, world’s first securities fragrance, with notes of sea kale, cucumber, lavender, ambergris and vetiver, is probably the only thing about Wall Street currently that does make perfect dollars and scents. Then again, I’m partial, if a bullish scent will cause an up turn in the marketplace, I say buy it!

The Wall Street fragrance is sold at bondno9.com and Saks Fifth Avenue.