We know that Victoria Beckham and her famous soccer playing hubby, David, love to do everything together, there are the his and hers scents, the accompanying Terry Richardson shot perfume ads, the fashion layouts for W magazine, their adorable three little boys and now matching his/hers ad campaigns for Emporio Armani Underwear. It was confirmed in WWD this morning that Mrs. Becks will be the body representing the worldwide ad campaign for Emporio Armani Women's Underwear. The ads were shot by photography team Mert Alas and Marcus Piggott and will be unveiled for the S/S 2009 season.

Giorgio was quoted in WWD as saying, "who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign?" Obviously, David and he agree. This doesn't come as a surprise to Couture though, as we appreciate her fashion sense, fearlessness in wearing avant-garde designers, her fit figure and her icon status. Who else could have pulled off a tight fitted, belted sleeveless sheath and thigh-high black heel less boots?

Well, in the sense of a scent anyway. Mr. Josh Hartnett was selected by Giorgio Armani, as reported in May 14 Women’s Wear Daily, to be the new face of his upcoming men’s summer scent, Diamonds. The scent as you already fashionably know exists for women, with Beyonce Knowles (Mrs. Jay-Z) as the brand’s face.

These days it seems fashion houses are recognizing that successful launches and sales are driven these days by film and music, so Ms. Knowles makes scent sense, since she is successful in both genres but, Mr. Hartnett? He is known for previous works like Black Dahlia, Pearl Harbor, and Hollywood Homicide – well, known in a bad way for those last two box office bombs – but it has been awhile since we have seen him in anything other than gossip glossies and Page Six news. Perhaps this really does prove, one need only have a handsome, scruffy face and an occasional movie. Well that and a buff bod, lets not forget about David Beckham. As if!