Designers who wanted to preview their collections at Market Week in New York about 20 years ago, like Kenneth Cole, could either get a room at the Hilton or get a fancy showroom to show them off. Both options were too expensive for Kenneth Cole. But Cole, being the creative genius that he is, figured out a way around this.
He didn’t have much money, so he decided to sell his shoes out of a truck in Midtown Manhattan, but only production companies shooting films could get permission to park trucks in the city. Cole changed his company letterhead from Kenneth Cole Inc. to Kenneth Cole Productions, Inc., applied for a permit to shoot a made-up film called “The Birth of Shoes,” and got it. In two-and-a-half days, Cole sold 40 thousand pairs of shoes, and his business took off.
Took off indeed – Zappos.com is only one of many retailers that sells Kenneth Cole New York’s classic shoes, clothes and bags. Our favorites include the head-turning Flap Down Medium Flap bag, the stunning, strappy Martini sandals and the Finest Hour loafers for men. Being in business this long, of course Kenneth Cole doesn’t make fashion mistakes.