There is a fast building trend in the air and it is catching on like a true fashion fire. The last few weeks have been abuzz with news of recklessly edgy sneaker companies pairing with equally edgy, funky store outposts around the country to carry their lines exclusively, as well as big game companies like Nine West collaborating with innovator New Balance, to refine their fashion-comfort offerings.
Bling king sneaker maker Supra, will have their Skytops, a favorite of Jay-Z and worn in Rihanna’s Umbrella video, carried at Oak, the new impossibly hip store in New York City. Nike, in honor of the Beijing Olympics, will premier their limited-edition metallic Nike Air Max 1 and Nike LunaRacer at Opening Ceremony, another über boutique in NYC and LA, by an initial invitation only event on August 8, with all remaining pairs being made availabe to the public at a later date. Nine West decided to get comfy and put an extra spring in your pump enhanced step with their latest design collaboration with New Balance. Women will have to cross their toes and dream of fashionably shod sugar plum fairies dancing around in their heads in anticipation of the new Nine West styles that will surely include exquisite ballerina flats, kitten heels and fabulous pumps that premier for Spring 2009.
