Just when you thought Topshop could not possibly get any better, or give any news greater than the fact that they are finally opening stateside, they up the High Street ante. It would seem that the current vast denim corner just got a little bit more chic with the addition of their new premium brands consisting of Sass & Bide, J Brand, Joe’s Jeans, Radcliffe, Los Angeles-based Ditto Jeans and My Lovely Jeans. Besides stocking the latest models of these jeans, they will also have limited edition capsule collections with some of the brands as well as pop-up jean clinics at the Oxford Circus flagship during London Fashion Week. Jean-ious!
