Somehow it seems more than fitting that Sean ‘Diddy’ Combs' new men’s scent is named I Am King. After all, he reigns over an impressive empire comprised of restaurants, clothing lines, retail stores, recording artists, vodka and reality shows; he dresses in bespoke jackets and suits; he carries himself in the manner of a Casino Royal movie with private jets, stately manors, luscious locales, beautiful jet-set beauties. But perhaps the best example is what Diddy thinks of himself. He is a very confident and driven man who only wants the best, and believes he is a true descendant of royalty. “I Am King is a statement about all men,” Combs said during his interview with WWD as reported in their August 8 edition. “We are all descendants of royalty — and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings.”

The scent, developed by Estee Lauder Companies and Combs, in cooperation with International Flavors & Fragrances, has top notes of tangerine zest, juicy orange, cranberry and a proprietary Imperial French berry note; middle notes of kir royal, crème de cassis, premium champagne (my personal favorite) and cooling Mediterranean water accord; with base notes of key lime pie, lemon cream, rich labdanum extract, cedarwood, vetiver and white moss with powdery undertones. Of course the ad campaign for the scent, commercials and print, would not be true Diddy fashion, if it was not an over-the-top production, in this case very James Bond. The ads show Diddy on jetskis speeding around St. Tropez and Monaco in a tuxedo, in a Casino Royal setting playing the tables at Casino de Paris in Monte Carlo, stepping out of his private helicopter with the beautiful models Bar Rafaeli and Ana Paul never far behind. Ah yes, true Diddy style.

The I Am King collection will include a 1.7 oz and 3.4 oz eau de toilette, aftershave balm, shower gel and deodorant. The collection will bow at Macy’s in the U.S. and Debenhams in the United Kingdom. And as for the reign of the female scent, the I Am Queen coronation will be in the Fall of 2009.

Well, as in her new fragrance name, that is. Jessica, along with Parlux Fragrances Inc., is launching her first scent, a floral oriental, which will launch in August and be available at Macy’s, Dillard’s, Belk and Bon-Ton in addition to additional stores in the US and Canada, as reported on July 18 by WWD. The fragrance is composed of pear, apricot nectar and red fruits in the top notes, gardenia, jasmine, toasted almonds and caramel for the middle notes, and sandalwood, vanilla creme and amber crystals for the bottom notes. If any of you are familiar with her Dessert line of body care products, you will recognize the similarity between the two (vanilla creme, caramel).

Ms. Simpson has been very busy over the last three years, and not just in her social life. In that time, she has developed her Hairdo line of hair extensions with Ken Paves, the Dessert body care line, the successful and ever-expanding shoe line, her swimwear, handbags, intimate apparel/shapewear (p-2376 in the Couture blogs on July 10th) and eyewear. Ms. Simpson choosing this time to add a fragrance to her empire was the logical next step. Whether or not the market can bare yet another celebrity fragrance (Mariah Carey’s fragrance is due soon, as well), remains to be seen, but that won’t stop many from lining up to not only look like, dress like and have hair like, but now have the opportunity to snap up the fragrance to smell like Jessica, too.