We know that Victoria Beckham and her famous soccer playing hubby, David, love to do everything together, there are the his and hers scents, the accompanying Terry Richardson shot perfume ads, the fashion layouts for W magazine, their adorable three little boys and now matching his/hers ad campaigns for Emporio Armani Underwear. It was confirmed in WWD this morning that Mrs. Becks will be the body representing the worldwide ad campaign for Emporio Armani Women's Underwear. The ads were shot by photography team Mert Alas and Marcus Piggott and will be unveiled for the S/S 2009 season.

Giorgio was quoted in WWD as saying, "who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign?" Obviously, David and he agree. This doesn't come as a surprise to Couture though, as we appreciate her fashion sense, fearlessness in wearing avant-garde designers, her fit figure and her icon status. Who else could have pulled off a tight fitted, belted sleeveless sheath and thigh-high black heel less boots?

Most of the public might find them obnoxious, but we at Couture love those Marc Jacobs ads featuring the diminutive Victoria 'Posh' Beckham. We're not sure if its the blank canvas approach to the shots, her standing doll like with a vacant stare, the ridiculousness of the big plastic bag, the stepping out of a box, or the haloed angel decked out in black, but they always manage to captivate me. After all, here is a woman that is always tanned just so, never loses that dour expression, dresses sometimes to the extreme, but always carries it off. She is more fascinating than most, because she gets what the public thinks of her and can poke fun of the poking fun. Who else could pose nearly naked in all manner of repose with her hot mate, throw out a baseball in wedge high heel sneakers, or run behind their two-year-old in platforms?