Launched in 2006, Los Angeles-based Genetic Denim is centered on enduring elements of personal style: fit, fabrication and individuality. Creative Director Ali Fatourechi approaches denim with the mindset that our points of differentiation should be acknowledged and celebrated, resulting in a collection that caters to a range of women's denim needs.

For both the modern and classic denim aficionado, the brand incorporates reverence for its original denim predecessors in purpose, while offering sleek new alternatives marked by evolved cut and construction.