LORAC creator Carol Shaw was destined to be in the beauty business. With a hairstylist father and manicurist mother, Shaw was inspired to do makeup at a young age. She got her start at a posh L.A. salon and eventually worked in the world of fashion—working in runway shows and magazines.
As her celebrity clientele grew, Shaw noticed that most of them had the same beauty grievances about makeup that she did. They complained that too many products irritated their skin, looked and felt artificial, and simply didn't last. So Shaw set out to develop a line of products that met these standards, using the purest and mildest ingredients possible. Three years later, LORAC (which is Carol spelled backwards) was born. The line launched with 10 shades of oil and fragrance-free foundations (which was totally revolutionary back in 1990), and is the perfect example of the natural, effective and easy-to-use products that LORAC would become famous for.
LORAC’s treatment-based makeup is truly unique with its use of plant extracts, emollients, skin rejuvinators and conditioners. Each LORAC product is free of harsh ingredients and fragrances that can irritate the skin.
Without all those fillers and harsh ingredients, LORAC makeup lets your true beauty shine through. No wonder it’s been a Hollywood favorite for over 15 years!