San Diego Fashion Week will take place for the first time ever this year from September 28 through October 3 under a West Coast "big tent" at the Sheraton San Diego Hotel and Marina. It is the first ever fashion show group with dual nationality, too, as it's jointly sponsored by the USA and Mexico at a prime location near the border. (I used to work for a publishing company with headquarters in the USA and Mexico so I can vouch personally that such joint ventures near borders equal great parties!)
Designers include Amillie, Fashion Overdose, Fuegorosa, Ivette Alaniz, Jeans for Justice, Lauren-Elaine Designs, Lust4Luxe, Lizz Russell, Made Jewelry, Nelli, Parris Harris, Sergio Alcala, Stacie May, Sugar Couture, Sweet Petites, Watch Me! By Petra O., and Ximena Valero. The designers are pretty much evenly split between US companies and Mexican companies, and each adds their own special flavor to the event. As you'd expect from a California fashion show, green is a major theme, with such lines as Charmone Shoes showing, who create couture-quality shoes out of cruelty-free, sustainable materials. Their tagline is "Charming shoes, in harmony with the earth" and Natalie Portman, a well-known animal rights supporter, is a huge fan of them. They're truly sexy and reasonably priced for a designer shoe as well (most styles run around $200).
The thing that really surprised me about Mexico when I visited back in the '90s was how glamorous it was. The shopping rivaled some of the best cities in the world, and the ladies who lunched set would have been equally at home on Park Avenue, Worth Avenue or Rodeo Drive. Jorge Corella, a San Diego native of Mexican descent, designs a line called Amida by Jorge Corella which features custom-made, top quality, figure flattering couture gowns in bold prints that are all one a kind. They skew young, so they'd be perfect as prom dressesbut I could also see those high-fashion ladies of Monterrey, Mexico buying them as Quinceaera (the sweet 15 party, which is a big cultural deal in Latin America) gowns for their little heiresses.
Sources:
www.fashionweeksd.com