Whether you love it or loathe it, the bikini is a popular beach fashion staple. The basic body covering is apparent throughout history. A fourth century mosaic displayed at the Villa Romana del Casale in Sicily features women wearing simple two-piece outfits similar to today's bikinis. However, modern bikinis did not hit the commercial fashion scene until 1946.
Interestingly, two French designers, Jacques Heim and Louis Reard both revealed the risqué swimsuit concept within months of one another. Jacques Heim unveiled his creation, dubbed the Atome, first, but the revealing garment failed to make a splash. Louis Reard's version stole the spotlight thanks to his creativity and marketing shrewdness. Just days before the debut of his creation, the United States military tested an atomic device near the Bikini Atoll in the Pacific Ocean. Louis Reard used the newsworthy event to his advantage and called his two-piece swimsuit the bikini.
The midriff-baring, high cut bikini was so controversial that even professional models refused to don it on the runway. Reard resourcefully recruited an exotic dancer to model the bikini instead. His fashion forward swimsuit was scandalous in the United States, condemned by decency groups and banned on some beaches.
The bikini finally gained broader appeal and approval in France during the late 1950s. Photographs featured Brigitte Bardot wearing a bikini in the French Riviera on many occasions. Bardot also famously wore a bikini in the 1956 French film And God Created Woman.
The pop culture fashion trend gained momentum in America thanks to *Brian Hyland*'s hit song "Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini" and the popular beach themed movies of the 1960s. Hollywood continued to bolster the bikini's appeal with memorable scenes in movies like 1962's Dr. No. In the film, actress Ursula Andress rises from the ocean wearing a white bikini with a wide belt securing a large knife at her waist. Halle Berry recreated the classic scene in the 2002 James Bond movie Die Another Day.
Designers continue to update the bikini with sexier styles and more conservative versions that provide additional coverage. With so many choices, the bikini is a great way to express a unique sense of style.