Pop culture fashion designers and fashion shoe designers are in high demand right now. Even when the economy seems to be taking a turn for the worse, consumers still want quality, designer footwear that makes them look fabulous. One of the most popular designers of this generation is Sergio Rossi. This designer's work has been inspiring shoe fashion trends since the 1950s, and continues to this day to be a leading designer in the United States and abroad.

Sergio Rossi - Background
Sergio Rossi is an Italian shoe designer and fashion designer who specializes in men's shoes, women's shoes and women's handbags. His lines typically have included boots, booties, flats, sandals, platforms and pumps.

Sergio Rossi began his shoe fashion training working by his father's side in Romagna back in the 1950s. Rossi's shoe design education continued when he spent a couple of years in Milan, one of the fashion capitals of the world. Once Rossi had a good understanding of how the shoe fashion world worked, he launched his own line of shoes in Bologna in 1966. This first line of designer shoes graced many shops in Bologna and helped to establish the Sergio Rossi label as a quality designer product. While the Sergio Rossi label is well-known and respected, this designer's collection is probably best known for its collaboration works in the 1970s with Gianni Versace and in the 1990s with Dolce & Gabbana.

Sergio Rossi - The Company
The first Sergio Rossi boutiques opened in the town of Ancor. However, by the 1980s, this boutique exploded and numerous chains were opened throughout the world. In 1999 the Gucci Group bought the Sergio Rossi Company and further expanded the line and boutique chain. By 2007, there were more than 40 Sergio Rossi stores located around the globe, with six in the United States alone. There are Sergio Rossi stores in New York, Costa Mesa, Bar Harbour, Waikiki, Beverly Hills and Boston. Today the Sergio Rossi label is owned by the French company PPR. All of these stores, as well as the Sergio Rossi international boutiques, carry the latest lines offered by the Sergio Rossi label include seasonal collections and bridal collections.