Amsterdam International Fashion Week 2009 will take place from January 24 to February 1, 2009, at Westengasfabriek. If you want to try a unique and different kind of fashion show, you should try out the International Fashion Week of Amsterdam. The AIFW has slowly become the recognized fashion week that stands for alternative and innovative ideas by taking inspiration from the city of Amsterdam and its very well-rounded talent pool of young people. The AIFW offers the most hip and modern catwalk shows, and in between the shows it has events, exhibits, lectures and parties scheduled. The event has gone from the previous three catwalk shows, just some years back, to the current 20 shows, and over 50 events were scheduled last year.
Previous catwalk shows at Amsterdam International Fashion Week have featured designers and lines such as; Daite by Tessa Koops, C'est Brilliant, EAH Non by Kim, Django Steenbakker, Blue Blood and many more. EAH! Got the nomination for being most daring. Eva Hanna, who is the face behind EAH!, did not grace the catwalk this time as she had in previous show but stayed behind the scenes and pulled off a show with great, new and innovative designs of summer dresses, sandals, beach wear, bags, shoes and jewelry.
Amsterdam International Fashion Week is sponsored by great companies such as Redken, Maybelline, Evian, Torres, Heineken and a great number of other sponsors whom have their own events and parties throughout the week. The 14th Frans Molenaar Award was given to Danny Cremers with the prize he also got awarded 10,000 euro, which he can use on his future couture shows.
Amsterdam International Fashion Week's motto is that fashion should be for everybody, so they created along with fashion week a program called "Downtown Programme," which can be attended by anyone. Highlights from the event were "Fashion in Film" at Kriterion and a bags exposition of Liesbeth Kaag that took place at the museum of bags and purses.
Amsterdam International Fashion Week takes place twice a year; it put Amsterdam on the map as a town of innovative fashion.
Written by lisa Kir
