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The Ryka "Devotion"

As the only athletic performance footwear company in the world dedicated exclusively to women, rykä knows a thing or two about how to keep women’s feet healthy and comfortable even during the most strenuous workouts.

Take the lightweight and responsive rykä “Devotion” for example. This is the perfect hybrid training shoe that works with your body’s movement thanks to its proprietary Re-Zorb® active foam technology. This means a full-body challenge in every step—without all the bulk!

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1. Chrome Silver/Nirvana

2. Black/Bright Violet/Detox Blue

3. Chrome Silver/Lime Blaze/Atomic Pink

So whether it’s power walking, light weights or machine cardio, the rykä “Devotion” will make those workouts feel less like work—for your feet at least.

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New Brand Spotlight: Jofit

Jofit, New brand spotlight, Jofit workout apparel, Jofit active apparel, Jofit athletic wear, athletic wear, active wear,

Jofit™ is an extensive line of athletic wear made for women, by women. Each piece is designed to fit and flatter regardless of size, activity, or age. The fabrics are created to perform, wick moisture, and maintain their shape.

It is fit for you and your lifestyle. Wear Jofit to run errands, shop, or dine in. It always looks as good post-game as it does pre-game. Clean, cool, athletic, comfy and sexy!

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Inov-8 with Ropetec

Today’s new crop of athletes and fitness enthusiasts demand more from their workout shoes more than ever before. That’s why Inov-8 launched their new Ropetec F-Lite 240 for men & F-Lite 215 for women styles to their line of functional fitness footwear this fall. They saw the need for added durability when rope climbing—a fitness activity gaining a surge of popularity thanks to Crossfit™ and bootcamp-style classes.

Working with athletes to design the F-Lite Ropetec series, Inov-8 sought out to help solve a common problem—wearing and burning of the midsole when descending and ascending the rope.  Along with great protection, these shoes also offer greater traction and durability via the rubberized caps over the exposed EVA midsole.

Check out the Inov-8 F-Lite series to take your fitness to a whole new level!

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Inov-8 F-Lite™ 240

Inov-8 F-Lite™ 215

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New Brand Spotlight: MSP by Miraclesuit

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MSP™ by Miraclesuit® is a performance wear line inspired by women who are passionate about living an active, healthy lifestyle. Keeping it simple in solid-to-the-core essentials or looking chic in beyond-the-core seasonal styles, MSP™ takes fabulous women from the street to the gym and anywhere in between.

MSP™ has been designed with MIRASLIM™ technology, a uniquely constructed fabric that provides 360° of control engineered to shape without confinement. A true blend of fashion and fit, MSP™ will lift you up, tuck you in, and slim you down exactly where you need it most. Why pray for a miracle when you can wear one®?

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New Brand: Zumba Fitness

Are you a total Zumba fanatic, but often find yourself in haste for something to wear? Yes? Well say hello to Zumba Fitness™! A collection of vibrant and comfortable footwear, Zumba Fitness makes dance-goers want to get up and move!

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As a global lifestyle brand, Zumba Fitness fuses fitness, entertainment, and culture into an exhilarating dance party workout! Founded in 2001, the company is the largest branded fitness program in the world—reporting more than 15 million weekly participants in over 200,000 locations across more than 180 countries.

Known as the ultimate “fitness party,” Zumba® classes blend upbeat world rhythms with easy-to-follow choreography for an effective total-body workout. You may have heard your friends raging about it, and you’ve probably witnessed countless success stories from it! After all, who doesn’t like having fun while working out? In fact, it’s so fabulous it doesn’t even feel like working out. It feels like a celebration!

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New Brand Spotlight: Louis Garneau

louis garneau, garneau, new brand spotlight, cycling, garneau cycling apparel, triathlon, bike, technical clothing, For over 25 years, Louis Garneau® has been an innovator in the world of cycling. What started in his father's garage has grown into an internationally recognized industry leader that specializes in the design and development of technological and innovative gear. They take great pride in their extensive product line that includes shorts, tights, technical shirts, jackets, and triatholon suits.

Louis Garneau addresses the needs of all types of cyclist and athletes. They strive to produce products that exceed expectations and set benchmarks for technology and performance in the industry. They transform intuitive ideas into intelligent products. Louis Garneau captures an audience of millions of cyclists worldwide through their products, and offers a cycling solution which includes a one stop shop for all your cycling needs.

Whether you’re training for that next triathlon, or bike to work, Louis Garneau apparel and accessories will take your ride to a higher level.

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New Brand Spotlight: Pink Lotus

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Pink Lotus® has been outfitting the health and wellness community for nearly 10 years, and in the process, they have redefined the active fashion category. Their versatile designs transition with ease from studio to street without impeding on your busy day. With fabrics ranging from technical performance, super cozy stretch terry, hand tie dyes, and washes, Pink Lotus has got your active lifestyle covered. Run a race, errands, or stretch out by the pool in the comfort and style of Pink Lotus.

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New Brand Spotlight: De Soto

De Soto, new brand spotlight, De Soto apparel, De Soto triathlon apparel, De Soto triathlete apparel, De Soto triathlon clothing, triathletes, Founded in 1990, De Soto Sport has established itself as one of the most visible brands of apparel in the world of triathlon. Owned by a triathlete husband and wife team, every product has undergone hours of conception, design, testing and production, right here in America. 

De Soto makes technical garments, designed with comfort and style, for men and women that can be used for swimming, biking, and running, eliminating the need to change. De Soto also offers a complete line of workout apparel, accessories and gear, all of which transcend well into other sport or exercise. 

Furthermore, De Soto backs up each product with a satisfaction guarantee. After twenty five years in business, you can trust De Soto and its products.

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