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Under Armour: Power in Pink

Celebrate the brave women who are fighting breast cancer with the utmost strength along with survivors who possess an unwavering commitment to staying fit and healthy with Under Armour’s Power in Pink™.

Proudly wear pink in October (and beyond) as you reach those fitness goals one day at a time—and remember that strength is beauty!

Under Armour, Under Armour clothing, Under Armour women, Under Armour Power in Pink, Breast Cancer Awareness Month, Pink Under Armour, fitness, health, workout clothing, performance clothing, Under Armour Women's apparel,

1. Under Armour Tech Shortsleeve Tee in Fluo Pink

2. Under Armour UA Wish Will Graphic Tee

3. Under Armour Twisted UA Tech Tee in Pinkadelic

4. Under Armour Tech Longsleeve Tee in Pinkadelic

5. Under Armour Power in PinkII Socks


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The lucy Light Forest Celebrates the Beauty of Movement

From October 3rd to the 13th, the historic Charles River Esplanade in Boston is being illuminated by the lucy® Light Forest to uplift and celebrate those who are dedicated to living an active lifestyle.

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This interactive light experience was designed to track individual movement, responding to each runner that passes through it, radiating beautiful amber hues and complementary sounds. This unique urban installation was meant to emanate the well-deserved joy and euphoria that comes after a strenuous workout.

“We know that our customer participates in many activities and we wanted to find a way to acknowledge what she is doing and celebrate her commitment to a fit and active life,” said Dawn Dzedzy, Director of Brand Marketing.  “With the lucy Light Forest we hope to take that everyday movement and provide a beautiful moment of affirmation and celebration to share.”

Along with the light installation, lucy is also curating a series of expert-hosted group runs, boot camps and yoga classes in the Light Forest.

The lucy Light Forest will continue to celebrate movement and the women who love it in new destinations across the US throughout 2014 and beyond!


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New Brand Spotlight: MPG Sport

new brand spotlight, MPG Sport, workout clothing, performance clothing, gym clothing, fitness apparel, fitness clothing, workout apparel, MPG workout apparel, MPG sport apparel,

MPG® is a brand of clothing that perfectly fuses fashion sensibility with performance function.

In their drive to develop the ultimate active apparel, the brand has achieved garments that feel and look so great on you will want to wear them every day. MPG has developed a line of clothing that seamlessly blends fashion and function, design and performance. The results are richly detailed pieces with a technical edge — an entire collection unparalleled in conception and construction. 



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New Brand Spotlight: Trigger Point Performance

Trigger Point, New Brand Spotlight, trigger point massage therapy tools, performance accessories, sports therapy accessories, at-home massage accessories, massage,

Trigger Point Performance™ is a life-enhancing brand focused on empowering people with revolutionary methodologies and massage therapy tools that mirror the feeling of a human hand. Their mission is to provide the most practical style of post-sport therapy that can be understood by anyone in need of a lifestyle change, performance enhancement, or general wellness.

Guided by a passion for enhancing personal wellness, Trigger Point Performance has successfully become one of the leaders in at-home massage in the athletic, healthcare, and personal wellness markets.

The brand believes that incorporating Trigger Point Performance therapy into your daily routine can enhance performance, speed recovery time, and aid in injury prevention. You will find an assortment of therapeutic massage tools like anatomy-specific foam rollers, deep-tissue penetrating cold rollers, massage balls, as well as therapy guidebooks and DVDs.

Unlock your body’s inner strength with a little help from Trigger Point Performance.

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Serve Up Some Tennis Style!

This coming Monday is the start of the 2013 Wimbledon Championships. This marks the 127th year of the grass court tournament, making it one that no tennis connoisseur would want to miss!

Whether you’re a fan of Roger Federer, Novak Djokovic or Serena Williams, we can all agree that looking great on or off the court adds to the prestige of this world-renowned sport.

Even if you can’t make it out to London for Wimbledon, you can still start the summer tennis season off right with some fresh new tennis clothing and shoes! Check out some of our picks for on-court and off-court tennis style:

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1. Boast Love Tee

2. Nike Rally Spehere Stripe Polo

3. Fred Perry Hallam Twill

4. adidas Tennis Sequencials Galaxy Short


1. PUMA Tennis Dress

2. Nike DF Vapor Touch Tank

3. Wilson Rish Pro HC

4. Nike Ruffle Knit Skirt

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New Brand Spotlight: yogitoes

yogitoes, new brand spotlight, yoga, yoga mats, yoga towels, yoga accessories, yoga straps, hot yoga, yogitoes was founded in 2003 with the creation of Skidless®—an invention that solved the yogi’s dilemma of slipping on their mat while practicing yoga. Founder Susan Nichols’ patented Skidless design is a super absorbent microfiber towel with “dots that grip so you don’t slip.” Since then, yogitoes has continued to create innovative products that have come from need and inspiration to help yoga practitioners of all levels and yoga styles grow their practice.
yogitoes’ company culture is deeply rooted in sustainable practices; all yoga tools are made with a high composition of recycled materials, including recycled plastic bottles, recycled rubber, repurposed rice husk, and recycled EVA foam. yogitoes’ signature Skidless yoga towel is made with 50 percent recycled polyester, each towel incorporating eight recycled bottles.
To date, yogitoes has converted and saved 1.4 million recycled plastic bottles that would have ended up in oceans and landfills.
All dyes used by yogitoes are heavy metal, azo and lead free, which is better for the health of factory workers, consumers and the environment. Packaging is minimalistic and made out of recycled or FSC certified paper. yogitoes’ ongoing commitment to mindful, socially conscious practices transcends all aspects of operations.

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Under Armour- "I Will"

Check out Under Armour at!

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Under Armour- “The Hardest-Working Bras in Sports”

Every female athlete knows the importance of a well-made sports bra. Under Armour delivers the performance, support and comfort you’ve come to expect without compromise.

Check out this video featuring American sprinter Natasha Hastings and American tennis player Sloane Stephens doing what they do best in their Under Armour sports bras.

Shop our selection of Under Armour sports bras and become a believer yourself!