Let’s play a quick game of word association with the operative word being princess. For me, the following things come to mind: princess cut diamonds, my new title when Prince Harry decides to marry me, glitzy tiaras, etc. Others may think of Disney princesses and go-to Halloween costumes for the Infant/Toddler crowd. However, on rare occasions events take place which require us to reevaluate our internal definitions of given words.
A pivotal event took place here at Zappos.com in March that forever changed our idea of what we associate with the word princess. During the first ever Kids Expo, an event put together where brand reps from a given category commence at Zappos to enhance brand awareness among our Customer Loyalty Team (or CLT if you will), a couple members of the Kids team decided to redefine what it means to be a princess.
Ohhh how they dazzle in pastels!! Thanks for the memories guys! Matt and Stephen are available for hire on a
case-by-case basis. I know for certain they accept bribes in the form of Zollars and Grey Goose for anyone that is interested!
This is great!! I am not sure which is better, the creative writing or the over the top photos!! Leave it to Zappos.com and their progressive employees to REINVENT the word FUN!! Way to go!