Click to view Brett H.'s profile
4 comments

New Ads and Postcard Madness

Posted by Brett H. Apr 15, 2008

Today we handed out our 2008 Zappos.com Print Ad Creative postcards
to Vegas employees! They are a sampling of some of the visuals being
used in our print ad campaign, which hit the newsstands this week!

All employees received five cards to send anywhere to anyone in the world! (I suggested we send them all to Val Kilmer. I don't really know why. First person that popped in my head.)In true creative service/marketing style, we just wheeled them around the office in a wagon and dove headlong into the seas of madness that are the CLT and Merchandising Floors.


Our Creative Service and Marketing crazies filled the aisles in a very non-disruptive.....well, ok, rather disruptive manner to hand bundles of postcards to the un-suspecting masses. Every employee has been given free reign to do what they want with them...who knows, you may be receiving one yourself!
These cards are a part of the 2008 Zappos.com Print Ad Creative, which is also coming along the same time as our brand spankin' new television commercial that began airing a few weeks ago. It is airing on multiple networks throughout the U.S. T.V.-O-Sphere, maybe you've seen one....if not, and if you're nice, I'll post it right below. I'm considering it......I'm considering it.....alright, you won me over. But barely. : )
It's a great new direction for us and we are very excited about it!
Anyway, back to filling out postcards, I'm sending one to my favorite
New Kid on the Block! (I won't say who)

Tags: creative_services, clt, commercial, marketing, merchandising

Comments

ZC3041 15 Apr 08 at 12:46PM

I recently visited a hotel in Cartagena, Colombia called Casa El Carretero http://www.CasaElCarretero.com and realized that all the hotel staff members had Zappos shoes. This was such a revelation to me. Particularly to see these great shoes in Colombia.

It turns out that the owner thought it would be very hip to get the entire staff members on the shoes.

This is what I call great marketing.

weinberg81 16 Apr 08 at 08:50AM

I'm not gonna lie, I would really love a Zappos card. I know I haven't bought a pair of shoes from you guys in a while, but the last time I did the customer service experience totally rocked my world. Not a term I use lightly, btw. When my shoes had too quickly worn out and I submitted the return online...someone CALLED me and helped me choose a new pair. Way to go Zappos. Also, I love the blog, keep it up.

Dave Weinberg
GeniusRocket.com

Brian K. 16 Apr 08 at 09:21AM

Dave,

Send me an e-mail with your address and I will send you some cards!

brian
bkalma@zappos.com

eryan 18 Apr 08 at 10:07AM

Looks like Bretty needs some help in how to steady
the Flip.
Good job guys!

Please sign in using your Zappos.com account to leave a comment.

Sign in using your Zappos.com account.