My Mythology - Creating our own living legacy at Zappos

One of the joys about working at Zappos is the freedom to be ourselves through our own personal style. Style shouts! Individuals identify themselves through their personal style. Taking the chaos out of the closet and using clothing as a celebration to create personal mythology or legend is something I have been fascinated by.

What is someone trying to say through their style?

Join me in the discovery. Each week I will take an employee from Zappos and find out their personal psychology through their favorite outfits.

Today we study the mythology of Jonathan H., Sr. Content Coordinator for Fashion at Zappos.com.



Today Jonathan is stylishly sporting a vintage motorcycle jacket that he customized with a John Galliano scarf, safety pins, leopard and plaid fabric and some mementos. He is also wearing a Vivienne Westwood square ring, a Vivienne Westwood crystal orb ring, other random rings, a Nixon watch, a white t-shirt, John Galliano newsprint trousers, an Alexander McQueen keychain (on his belt loop), and Diesel shoes.

How would you define your look?
It depends on the day. Depending on how I feel, I play these roles with my style: a dandy, 1950’s rockabilly, goth, rock star, punk, movie star, Madison Avenue businessman, pirate, Two-tone ska, 1980’s Nu-wave, cabaret entertainer, starving artist, mod, Henry VIII or any of the English monarchy, beatnik.

What inspires your style?
Anyone who is unique and creative, but knows what looks great on him or her and isn’t afraid to show it.

Who is your favorite designer?.
Vivienne Westwood, of course. But Alexander McQueen and John Galliano are my second favorite designers.

What fashion item would you never leave the house without?
My Vivienne Westwood square ring. I LOVE IT! I got it at her King’s Road store in London.

Who are your fashion/style icons?
James Dean, Clive Owen, Gary Day (from Morrissey), Marc Almond, Andre 3000, Johnathon Schaech, Peter Murphy, John Galliano, Elvis Presley, Daniel Day Lewis.

What are your favorite labels?
Vivienne Westwood Man, Alexander McQueen, John Galliano, C'N'C CoSTUME NATIONAL, DSquared2, King Baby, and Moschino.

*Psychobilly or Emo*?
Psychobilly, baby!!!!

How would you define your mythology that you portray through your style?
Passionate mystery!

What is your favorite decade for style?
1940 or early 1960.

What is your favorite fabric?
Gabardine, cotton, or leather.

What is your favorite color?
Black and blue.

What item do you allow yourself to splurge on?
Vivienne Westwood.

Do you need to take out a second mortgage for your style?
Yes! I already have!

Do you have any tattoos?
I have a tiger, a panther, a dragon, a Vivienne Westwood logo, a John Galliano skull.

Which bag?
My Vivienne Westwood Abstract Orb bag of course! I carry it everyday!

Sunglasses?
Dior Homme.

What are your fashion rules?
If there are any, break them!

What is the most you’ve spent on a handbag?
$800.00. My Vivienne Westwood Abstract Orb Bag, a gift to myself.

Would set foot in a thrift store?
Of course. I go about every other day.

What is the best thing you’ve ever found at a thrift store?
A King Baby chain wallet for $25.00. It’s worth about $3,000.00!!!!!!

What is the most you’ve ever spent on fashion and for what item?
My Alexander McQueen suitcase. I think I spent a little over $900.00.