Here it is, the story behind the “reply to all hat” as told by Anne F.
“Last week, Donavon came to me and told me we needed to get a new “reply to all” hat, because when Tony randomly Twittered about taking someone’s picture with our previous hat, he received more replies than any other Tweet. So, since it became so popular, we thought we needed a better hat to go along with the motto. My manager told me that we wanted something along the lines of showgirl or Johnny Carson Carnak Turban; just really out there.
I pretty much got the same response from all of them: you can only buy, they have to custom-make it, and are really expensive. Then I came to yet another costume place called Independent Costume. So, I called, expecting the same reaction as the rest of the other shops. A lady by the name of Jan Jewett answered the phone and she instantly seemed to know the meaning of great customer service. I explained to her what we were looking for and she proceeded to tell me that they also only do custom-made for rental. Then she asked me how much were looking to spend and I told her under $100. She laughed, not sarcastically, but because she knew I didn’t know how much this stuff runs. She said she had a couple different hats that she would be willing to part with for about $150, because they were used in the original Rio Parade and can’t be used anymore. I told her to send me some pictures to show my manager before we make our decision.
Donavon and Jerry saw the picture of the hat and loved it, so we decided to take a trip down to the shop to pick up the hat and see it in person. When we ventured inside, we were blown away! There were costumes, fabric, beading, headdresses etc. everywhere. It was awesome! They do costumes for Cher, Bette Midler, Danny Gans, EFX, Dancing with the Stars and tons more. There was one guy who was putting rhinestones on a jacket, one by one, and they were tiny. Needless to say, this was a pretty rockin’ place. So we bought the hat, brought it back and had our first victim within 15 minutes.”