Hi

Over the past several years our User Experience and Development teams have spent a painfully large amount of time working on evolving our site experience. We've had highlights, lowlights and all shades of light in between. Though, we've finally reached the point in which we will more aggressively be rolling out changes to our site to help you, our customers, have a more pleasing experience.

In fact, the first phase of many launches today! You will see our Primary Navigation and Footer take on a new look. Over the next month or two you will see some more aggressive visual changes to the site, including visual changes to our search pages, product pages, checkout and much more. Once we get to a point where much of our site has inherited the new look you will then begin to see changes rolling out that will improve the interaction of our site. Our goal is to evolve our site by making it easier to use, all the while eliminating the likelihood of introducing jarring changes that will negatively effect our loyal customers.

Why are we doing this you ask? It is simple, for you, our customers. We have talked with many of you, heard your complaints, heard your praise. All the feedback has steered us in the direction we are quickly moving towards now. Fortunately though we have made a ton of mistakes in our 10+ year history! Fortunately we like mistakes, mistakes guide our future decisions. Our mistakes have lead us to the point we are at now, a point in which we are very proud of. A point in which all of our wonderful customers can now begin experiencing the results of your feedback.

As we rollout each new phase of the site experience (starting with Visual Design) we will provide an explanation on this blog of what is changing, why it is changing and we will be requesting that feedback be left right here on this blog (or on Twitter, Facebook, email, you name it)! Please, tell us what you think! If you love it, tell us! if you dislike it, tell us! Most importantly, please tell us why. Tell us why so we can continue to evolve our site to best suit your needs!

If we do our job well, you should see a never ending evolution of our site experience… one step at a time!

Thank you all so much for your support over the years, without you there is no us!