Zappos.com is very excited to announce that it is to be the official title sponsor of the West Coast Conference (WCC) Men’s and Women’s Basketball Championships. The three-year deal, effective through the 2011-12 season, marks the WCC’s first-ever title sponsorship.
In addition to its sponsorship, the WCC and Zappos.com will partner with Soles4Souls to challenge each West Coast Conference campus to collect the most shoes from December to the end of the conference basketball season. The gently used shoes will be distributed internationally through Soles4Souls to individuals in need.
New shoes, donated by Soles4Souls and Zappos.com, will be delivered to at-risk youth from the Clark County School District and the After School All-Star program in Las Vegas during the WCC Women’s Basketball Championship Final.
The WCC Basketball Championships are set to be played in Las Vegas for the next three years.
