In the spirit of Zappos Core Value #5, Pursue Growth and Learning, Jeanne and I took a group of Assistant Buyers, Merchandising Assistants and members of our Product Information team from Casual Lifestyle on a one-day, turn-around round trip to Southern California to tour the Magdesians shoe factory. One of only a few left in California, the Magdesian family was gracious enough to open their doors to us.
They have an incredible laser cutting machine that eliminates the need for costly dies and is also 30% more efficient in terms of raw materials. For those of you who don't know, a die is, in essence, a metal "cookie cutter" traditionally used to cut the upper pattern from a sheet of leather or other material. As each size and width combination required a separate die, this is one of the highest costs to a manufacturer in production. By using this new technology, Magdesians can keep the costs, and in turn, the retail prices of their U.S. made shoes significantly more affordable.
Thank you VERY much, Magdesians! It was a great trip and very educational for all!
