There has been a pretty big change here at Zappos.com. What was once known as Product Information, Photo and Imaging has now officially made the change to the Content Team. It makes sense when you look at the inner workings of the site.
Here’s a quick breakdown of what each area is responsible for:
Product Information (PI) is in charge of all product descriptions on the site. Yes sir, that means every piece of leather, canvas, nubuck or tweed that is on the site must be described by Product Information first. PI is also in charge of creating the brand “about text” which gives the customers a quick rundown of the brand history and what they bring to the table. PI reads every single customer review as well. No simple feat might I add. There is so much more, but Ash touched on that stuff in his past blog here.
The Photo and Imaging teams in Kentucky and Las Vegas have also fallen under the Content Team umbrella. Photo is in charge of all of the product shots that we have on the site. They make sure the customer gets a good idea, visually, of what they are getting. After Photo takes the pictures, the Imaging team makes sure the pictures are in the right places and that the blue you see is blue and the pewter you see is pewter. How many of you guys would order something with out seeing it? It’s important that we all work hand-in-hand, since I would never buy anything without being able to read about it either.
That’s just the quick nuts and bolts of it all. In short, say hello to the Zappos.com Content Team.
LV Content Team
