Crystal E., from the Zappos Finance Department, made the Reply-All mistake on Tuesday, even though she claims that it's a all one big technical error. Suuuureee, Crystal. ;)

Thanks for being a good sport, Crystal, it's all with love! Remember Zapponians...the more you enjoy this...the quicker it will happen to you!

Here at zappos, we have a tradition, when someone replies to all, we take their picture, make some noise and write a blog about it! It's one of the ways that we create a positive team & family spirit, as well as create fun & weirdness. In the holiday shuffle today, Mahvash accidentally hit a button that would seal her fate, she replied to all, and not just to a few people, she replied to the whole Las Vegas team!! So in true Zappos fashion, we made some noise and took her picture. Thanks for being a good sport, Mahvash!

Here it is, the story behind the "reply to all hat" as told by Anne F.

"Last week, Donavon came to me and told me we needed to get a new “reply to all” hat, because when Tony randomly Twittered about taking someone’s picture with our previous hat, he received more replies than any other Tweet. So, since it became so popular, we thought we needed a better hat to go along with the motto. My manager told me that we wanted something along the lines of showgirl or Johnny Carson Carnak Turban; just really out there.

I pretty much got the same response from all of them: you can only buy, they have to custom-make it, and are really expensive. Then I came to yet another costume place called Independent Costume. So, I called, expecting the same reaction as the rest of the other shops. A lady by the name of Jan Jewett answered the phone and she instantly seemed to know the meaning of great customer service. I explained to her what we were looking for and she proceeded to tell me that they also only do custom-made for rental. Then she asked me how much were looking to spend and I told her under $100. She laughed, not sarcastically, but because she knew I didn’t know how much this stuff runs. She said she had a couple different hats that she would be willing to part with for about $150, because they were used in the original Rio Parade and can’t be used anymore. I told her to send me some pictures to show my manager before we make our decision.

Donavon and Jerry saw the picture of the hat and loved it, so we decided to take a trip down to the shop to pick up the hat and see it in person. When we ventured inside, we were blown away! There were costumes, fabric, beading, headdresses etc. everywhere. It was awesome! They do costumes for Cher, Bette Midler, Danny Gans, EFX, Dancing with the Stars and tons more. There was one guy who was putting rhinestones on a jacket, one by one, and they were tiny. Needless to say, this was a pretty rockin’ place. So we bought the hat, brought it back and had our first victim within 15 minutes."

We love to have fun at Zappos, and sometimes it's at the expense of others :) We have a special new way of recognizing those that reply to all. We now honor that person with a parade and an awesome hat!

Yesterday, our very own Cathy T. made that error and with a quick click of her mouse, replied to all. So today we busted out the new hat, the noisemakers and the Zapponians and honored her with a parade! Cathy was a good sport about wearing the hat and participating in the parade, thanks Cathy for helping to create fun and a little weirdness!

At Zappos, we are very rarely hard on each other for a mistake. We just fix the issue and move on.....with one exception. The Reply-All award. Nicole S. is our newest recipient.

Let me explain. For many a year, we have kept track of who replies-all to a company-wide email, and they are forced to wear the hat of shame. But Nicole S. from our Comfort Team decided to go all out.she did it twice in two days!

But I must warn you as you laugh....it's not hard to make this mistake. The ones who usually laugh the loudest are wearing the hat soon thereafter. Muhahahahahahahaha!