Here’s a picture of a giant “Thank You” card we had made up at Zappos. It was in our front lobby for a few days so people could sign it. It’s for our local DMV. Yes, that DMV – Department of Motor Vehicles. Yes, I know the nationwide stereotype is that having to visit the DMV is up there (or should that be "down" there) with visiting that other D-word place – dentist.
Honestly, I think a case can be made for the Las Vegas DMV offices having a much better service level than the stereotypical norm. And I don’t mean that as faint praise.
Yes the lines can be long here – there are even businesses that will wait in line for you at the DMV (do other cities have these?) but once your ticket number is called, it’s been my experience that you will be helped by an intelligent, knowledgeable and even cheerful person. To be fair to the DMV here, Las Vegas has been one of the fastest growing cities
Perhaps the most significant issue at the Nevada DMV was some severe computer problems that made for very slow transaction times. On the flip side of DMV computerization, they’ve got a pretty sweet online renewal system. You just type in your junk and a few days later your new sticker and registration show up in the mail.
This is a true post, not a week late April Fool’s trick. If you’re a Zappos customer you know we’ve got a strong thank you note writing tradition. (If you’re not a Zappos customer, please click HERE NOW! 
) Why we’ve even presented our “local bar up the street” with a giant “Thank You” card!
Zappos, POWERED by Good Cheer!
