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G-Shock Does it Right in Black & White

Out of all the color combos out there in the colorsphere, the one that has taken over the fashion world is quite simple: black & white.

Black & white everything is trending in a major way, and the fact that these colors are so versatile puts the trend even higher on our must-have list. Right down to our watches!

Check out these black and white watches from G-Shock to complete your duochrome summer looks!  

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Left to right: G-Shock X-Large Combi GA120 in Matte White | G-Shock DW6900 in Military Black | G-Shock G-lide in White

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Dragon Alliance H2O Floatable Sunglasses

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It used to be that when you dropped your sunglasses in the ocean, chances were they’re gone for good. But now that Dragon has created their first ever line of floating sunglasses –the H2O Floatable Collection—your sunglasses have a fighting chance in the case of a wipeout or an overboard drop.

Worn by world-renowned big wave surfer Shane Dorian, the Dragon H2O Floatable Collection is perfect for those who live an active lifestyle, on or off the water! So float on all summer long with these ingenious shades!

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What to Pack from Volcom: Memorial Day Weekend

What better way to ring in the summer than with a nice long weekend? Whether you’re planning a beach getaway, a quick roadtrip to a desert oasis or taking in some lakeside scenery this weekend, we’ve got some of our Volcom favorites ready to pack in your weekender bag!

Make sure to pack a couple of swimsuits so you can have some variety. Don't forget a lightweight sweater for those unexpectedly chilly pre-summer nights, and of course, don't forget your comfy Volcom sandals!

Let the summer fun begin!

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1. Volcom Sun Fetish Cover up, 2. Volcom Hot Summer Creedlers, 3. Volcom Block Box Cooler Bag, 4. Volcom Moclov Crew Sweatshirt, 5. Volcom Simply Solid Twisted Bandeau Top, 6. Volcom Simply Solid Flutter Back Skimpy Bottom, 7. Volcom Malika One Piece, 8. Volcom All Day Long Creedlers, 9. Volcom 'To Be in the Sea' Hat, 10. Volcom Block Avenue Dress, 11. Volcom Soundcheck Shorts

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New Brand Spotlight: Costa Eyewear

costa eyewear, costa sunglasses, costa shades, costa del mar, fisherman's sunglasses, sport fishing, water sports, active eyewear, active sunglasses, performance sunglasses, new brand spotlightIt all began out on the water. A group of hard-core fishermen wanted to see what’s out there®. They wanted to be able to look out on the water through a pair of sunglasses that cut out glare, shut out sunlight and revealed fish below the surface for their next quest. None like that existed, so these dedicated fishermen made it their mission to create them, and Costa Del Mar® has been improving ever since.

Costa has followed its founders’ passion for the water and fishing since the company’s beginnings over 20 years ago. With new technologies and designs rolling out constantly, Costa is on a never-ending quest to help people see what’s out there. For fishermen, it’s Costa’s polarized lens that gives them an almost unfair advantage against the fish. It’s a treasure for the people who love to fish and a pair of sunglasses that they love to wear. A sunglass that is as necessary as a rod or paddle for anyone who craves to spend every waking hour fishing, exploring uncharted waters, and playing on beaches. Since they introduced their first sunglasses at the 1983 Surf Show in Orlando, the company has continued to search for better everything: a better design, a better way to do things, and a better look and feel to sunglasses that already look and feel great. This obsession for “better” has created major breakthroughs for the company and in the industry. Take their WAVE Technology™.

Short for Wavelength Absorption for Visual Enhancement, WAVE Technology uses a proprietary light-absorbing process that takes total control of the light spectrum and filters light like no other lens out there. Built right into the lenses, this technology can withstand the harshest seawater elements. It’s not just technology that sets Costa apart from other brands in the industry.

Costa is as committed to supporting organizations and conservation efforts that promote recreational sport fishing and protect fish and their habitats as it is to designing the best performance sunglasses for serious fishermen. As the official sunglass of the International Game Fish Association (IGFA), Costa understands that education, research, protection and improved regulations and enforcement not only protects our marine environment but the future of recreational fishing. Costa was the recipient of the Industry Representative Conservation Award given by IFGA.

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Summer Vacation-Ready Sandals from Sanuk

Burning your feet on the hot sand is a real bummer, that’s why we love our Sanuk flip flops for a nice summer day at the beach, or wherever the summer takes us.

With their fun, unique designs and comfy, cushy footbeds, you too will love going on all kinds of summer adventures with these Sanuk sandals for the entire family!

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Women's: 1. Sanuk Yoga Spree 2, 2. Sanuk Yoga Sling, 3. Sanuk Yoga Mat

Men's: 4. Sanuk Beer Cozy, 5. Sanuk Fraid Not, 6. Sanuk Fur Real Cozy

Kids': 7. Sanuk Kids Yoga Mat (Youth), 8. Sanuk Kids Root Beer Cozy (Youth), 9. Sanuk Kids Yoga Wildlife (Toddler/Youth)

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New Brand Spotlight: Troy Lee Designs

www.zappos.com/brand/3793

 

For over 30 years, Troy Lee has been customizing helmets "For The World's Fastest Racers." Based in Corona, CA, Troy Lee Designs™ has a global network of distributors.

Their relentless commitment to creating products that exceed the cutting edge of style, design, and quality has earned them the reputation as an innovator in many different fields of racing.

TLD has since expanded into a full-force operation, offering a complete line of helmets, apparel, and premium protection for off-road motorcycling and bicycling, as well as providing seasonal lines of sportswear and accessories.

 

 

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New Brand Spotlight: Project:Canvas

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Project CANVAS was founded upon the principal that within every person lies a wealth of creativity. It’s a project that set out to empower youth and young adults across the world to believe in themselves. People are inspired by Project CANVAS to treat life as a canvas upon which they have the power to create their own masterpiece.

Every Project CANVAS pair of shoes is one-of-a kind, decorated with abstract versions of the three basic primary colors: Blue, Yellow, and Red. The three basic color platform provides a foundation for self-expression, individuality, and creativity.

The Project CANVAS concept is a vibrant, yet simplistic aesthetic that serves as a base for art, culture, and fashion to be expressed in a unique format accessible to all.

“Life is like a canvas. It begins blank and everyday is another brushstroke. Make your life a masterpiece.”

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Freewaters: Footwear with a Purpose

What’s better than a great pair of everyday shoes? A great pair of shoes that has a higher purpose. If you love brands that are built on around the idea of the greater good and helping humanity, then you have to check out Freewaters!

Freewaters is contributing 1% of GROSS sales (some companies only give 1% of profits or net sales; which is much less), to digging wells in areas of need. To put things in perspective, just one well can provide 400 people clean drinking water for as long as 8-10 years! That's a cause worth getting behind!

Check out their fun and wearable collection of shoes featuring their crazy-comfy Super Pillow Insole™. There are tons of fun new prints, colors and styles to keep you feeling good and doing good all summer long!

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Girls': 1. Freewaters Travel Bug Prints, 2. Freewaters Harlee, 3. Freewaters Sailor

Guys': 4. Freewaters Velo, 5. Freewaters Escape Artist Print, 6. Freewaters Mojave