4 Posts are tagged with: dc

DC Launches the Dyrdek Collection!

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Aug 20, 2009 by Jim C.


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DC is proud to announce the release of Dyrdek Collection from pro skateboarder Rob Dyrdek. Dyrdek’s collection is a first for both himself and the brand, as its premiere athlete designed collection. The Dyrdek Collection includes footwear, apparel and accessories, all which feature signature branding and a custom print. The collection will launch to retail stores beginning October 1, 2009.

The collection was designed to fit perfectly in Dyrdek’s life, with custom fit denim for skateboarding, lightweight zip fleece, T-shirts, hats, wallets, a leather jacket and a new footwear model. A “water” pattern, representing the collection’s theme of “Fantasies Run Deep” is used across the collection as the lead print on t –shirts, fleece, and hats, as well as on interior linings of jackets, accessories, and footwear.

“After nearly 15 years with DC, I am excited to launch my first full collection of footwear,
apparel and accessories,” said Dyrdek. “I wanted the Collection to reflect my life, so I incorporated everything from pieces for skateboarding and everyday wear to aspects of my history, like a completely updated model of my first ever shoe with
DC.”

Dyrdek’s latest shoe, the RD1 Mid, sits at the center of the collection and draws design cues from Dyrdek’s first ever shoe with the brand. Dyrdek joined DC Shoes in 1995 and set out to design the first-ever skateboard shoe with an athletic shoe's performance features and look. The result, the Dyrdek1, was the first skateboard shoe to feature protective nylon lace loops. Dyrdek’s signature shoe was met with unprecedented approval by the skateboarding community and sold out in record time.

Fifteen shoes later, the updated RD1 Mid model now comes in two colorways as a mid top with perforated leather and custom lining, but features the same paneling and lace loops from the Dyrdek 1 that revolutionized skateboarding footwear. The code “RD0915AW” is branded into the heel of the shoe, reflecting the original branding on the tongue of Dyrdek’s first shoe,“RD9501AW”, which combined his initials (RD) with the year (‘95), shoe model number (01) and his board sponsor (Alien Workshop).

Be sure to check out all the latest DC gear from the Zappos Rideshop!


DC

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DC Teamworks Series Fall 09

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Aug 13, 2009 by Jim C.

The DC Teamworks program continues for Fall 2009: Introducing footwear and apparel customized by Travis Pastrana, Ken Block, Ricky Carmichael, Nate Adams and Adam Jones.

DC Teamworks was originally created in 2005 to give DC's top riders the opportunity to customize their favorite products. Riders choose the materials and colors to reflect their tastes, riding styles, performance needs and personalities.

The Fall 09 DC Teamworks Collection is a continuation of the original ideals the program established. The result is five product packs completely designed to meet each riders specs and needs. Travis, Ken, Ricky, Nate and Adam worked with the DC design team to make the products 100% their own. From colors and materials to the sole patterns and cushioning systems, the latest TeamWorks Collection is a perfect suit to each athlete's unique performance needs...and a fitting tribute to the still-evolving legacies of some of DC's best athletes.

Be sure to check out these styles offered on the Zappos Rideshop right now!! Versatile TP Ignition Zip Hoodie Subaru Rally Team Tee Thumbs Up Hoodie Block Hoodie Ignite Tee Subaru Rally L/S Subaru Rally Tee Block T/W Tee Blown Up Tee Court Graffik AJ Radar TP and the Net TP.

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Coolest Skate Park: Grand Haven Skatepark - Grand Haven, Michigan

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Apr 13, 2009 by Eisla Sebastian

If you are a disciple of concrete then the Grand Haven Skatepark is for you. This park, which can be found at One Y Drive in Grand Haven, Michigan is a fantastic skatepark that is located near the entrance of the recreation attraction known as Mulligan's Hollow. Here you will have plenty of room, about 15,000 square feet, to perfect your skating skills, learn new tricks and just have fun.

Grand Haven Skatepark - The Basics
What makes the Grand Haven Skatepark great is that it has something for every type of skater. If you are a vert skater then there is a great full sized bowl and a quarter pipe to work with. On the other hand, if you are a street skater then you will appreciate the street course obstacles that are found in this park. For example, there is a hubba box, rails, c-rails, two sets of five stair sets, one seven stair set with a rail and various boxes and configurations.

Dressing for a Grand, Grand Haven Skatepark Experience
The Grand Haven Skatepark is an outdoor skatepark. This means that you are at the mercy of Mother Nature when you skate here. In order to stay comfortable while skating you will want to dress for the local weather conditions. In Grand Haven, Michigan you can expect the weather to be hot in the summer, cold in the winter and mild during the fall and spring. When picking out clothing to wear to this skatepark you will want to think about dressing in layers. Layers allow you to make adjustments to your clothing as your body temperature changes because of physical exertion or weather changes.

In addition to selecting clothing to protect your body from the weather, you will also want to select clothing options to protect your body from your skating. When the weather is cooler you can wear jeans and long sleeved shirts to help protect your legs and arms from road rash. When the weather is warmer you will want to focus on keeping your skin dry. This means selecting clothing made from cotton and other breathable materials is a good option, as is selecting materials designed to wick moisture away from your skin.

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Craziest Stunts: Tony Alva and the Frontside Air

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Apr 8, 2009 by Sabah K.

He's considered to be one of the most influential skateboarders in history, and this Santa Monica native spent most of his youth perfecting many of the skateboarding tricks that were popular in the 1960s. Skateboarder magazine reports that Tony Alva was the first ever skateboarder to perfect a stunt called the 'frontside air' trick, a seemingly simple maneuver that involves twisting and lifting the skateboard while in the air.
The frontside air involves riding up the wall at a slight angle and then lifting the board off the feet with the hands while turning around in the air. The skateboarder needs to have enough speed to reach high into the air so they have time to shift their wait and pop the board in their hand before hitting the landing spot. It's a complex maneuver for the beginning skateboarder, but is an incredible stunt to watch when it's performed properly.

Tony Alva managed to do just that at a very young age, and soon became famous for carrying out the first ever air trick in history. He and his skateboarding friends have been credited with creating the concept of a skatepark or 'bowl' inside empty swimming pools that allowed for these types of stunts to be performed. The frontside air is just one of several unique stunts that could be performed in the 'bowl' and many of the Z-Servant boys perfected these stunts to make their mark in history.

After continued success with pulling off his incredible stunts, Alva used the attention and spotlight to build a solid career in the industry, setting a new standard for professional skateboarders around the globe. He was the first ever professional skateboarder to open up his own company "Alva Skates" in 1977 at the young age of 19, and was also one of the original members of the Z-Servant boys.

Alva so moved on to the retail industry. He now owns lineup of skateboarding stores and created a cult-like following of fans who line up for his signature skateboarding gear. In addition to his amazing stunt performances for the crowds, Alva has secured sponsorships from companies such as Vestal Watches and Vans.

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