The Emerica skate team has been killing themselves to wrap up the new "Stay Gold" video to be released very soon. To commemorate these efforts, Emerica created a "Stay Gold" collection which features trippy psychedelic colors on canvas uppers, and spray painted outsoles....all of which are Vegan friendly!

The shoes featured in the pack are the Reynolds Cruisers - an ultra slim, low profile boat shoe which Andrew created to skate and chill in. The clean, simplistic styling hides a techy, super protective STI Foam Full-Length System G2 footbed on a vulcanized outsole. The Francis Lo - An Emerica team favorite. It's a thinned-out 80's inspired skate shoe built to shred. And last but definitely not least, the Laced - A team rider-inspired price point shoe thats great for chillin' and meant to be worn without laces.

Check out the "Stay Gold" collection and the latest and greatest Emerica has to offer in the Zappos Rideshop!

Emerica has been noticing a "product review" trend lately on YouTube. More specifically skaters making their own personal reviews of skate shoes on the web to let their voices be heard. These reviews are straight from the skaters mouths (literally). They are not sanctioned by companies, and are a clear example of skaters empowering themselves to speak out individually and independently to let there voices be heard. So, Emerica just launched a blog on the Emerica site called Emerica's Review Tube! This blog will seek to collect this information in one place on the Emerica site, via YouTube, for Emerica users to see, get inspired, and create their own personal reviews. It will also promote even greater integration and connection with Emerica, and allows them the opportunity to learn invaluable insights directly from the skaters themselves. Take a minute to check out the blog and for all your Emerica shoes and clothing needs be sure to visit the Zappos Rideshop!

Emerica is back with another Blueprint collab shoe, the Francis Lo. Blueprint Pro, all-terrain ripper, artist, music aficionado, London resident-call him what you will-Vaughn Alfred Baker has been ruling the UK/European skate scene for quite some time now. For proof, check out his parts in blueprints first broadcast and lost & found videos.
After A round of recent injuries and ups and downs in his personal life, Vaughan is back, better than ever, and amped on the newest Emerica + Blueprint collaboration shoe. Spread some cheer with the Vaughan and get the newest Emerica Blueprint Collab - the Francis Lo from the Zappos Rideshop today!

Zappos Rideshop

Emerica introduces one of the cleanest technical skate shoes to date, the Reynolds Cruisers. If you don't know who Andrew Reynolds is by now you need to creep out of that rock you've been hiding under. With this new style Andrew Reynolds wanted some ultra-slim, low profile boat shoes to skate and chill in, and the Cruisers were born. The clean, simple exterior hides a high-tech, super protective STI Foam full-length System G2 footbed inside a vulcanized outsole. And don't forget the classic 70's logo on the tongue. I'll leave you with a quote from Andrew Reynolds "You need to buy this!"

Emerica has teamed up with Brooklyn Projects for a unique "Las Vegas" colorway of Braydon Szafranski's pro model. It reps Vegas hard with a large V-Shaped side panel and craps table insole art, casino carpet graphics and those bright neon colored signs that we all know and love so well. Standard features on the Braydon include a ventilating mesh upper. Padded tongue and collar. Triple stitched toe cap for added durability. Full-length polyurethane midsole. System G2 impact absorbing heel pad. Molded STI Foam footbed cushioning. To top it off it comes with an angular grippy tread pattern which adds to the flair to make the Braydon one hell of a solid skate shoe. Don't forget to check out our full range of Emerica shoes from the Zappos Rideshop!

Zappos Rideshop